The W+M Writer and Webmaster’s Profile and Experience
Work.
Marketing and digital commerce specialist from the entertainment and event promotion industry for local to international promoters and artists with more than 25 years of experience. Coming from a journalism and communication background, my professional life leads me to develop a strong knowledge in the digital client service field, in publicity and web design, and in marketing services. I learned the different specifications and content techniques to offer your service a great website, an active social media presence, and using optimized and adapted marketing tools.
Recognized planner for the delivery of several projects and promoted to coordinate the Canadian market. Now self-employed through my personal agency of digital creation and marketing services as a freelancer.
Business.
Marketing Freelance Agent - W+M Services
Since 2016
Foundation of the website and marketing design and management personal business, W+M Services.
• Owner and coordinator. Offering marketing and website design and management services. The company started in 2016 but was officially launched on March 3, 2018, via the website www.web-plus-marketing.com. The administrative office is located in Québec City, in the Lebourgneuf neighbourhood.
• Production of the Blogue de Marketing (French-speaking content) and the Marketing Blog (English-speaking content), promoting the use of digital sales tools for startups, SMEs and businesses, as well as entrepreneurs in the development of their business project. Publications:
Twelve professional articles per year of more than 2000 words (bilingual) - research, writing, correction, visual creation, putting online, referencing, launch and promotion. Each item includes an advertising banner for sale via the W+M Service sales department.
The Monthly Ticket, article at the start of the month of 2000 words (bilingual) including a theme of the month (with partnership purchase), a journalistic style editorial, a report from the partner, the column Office News disclosing tips for managing the website and column ItsAMarketingThing, divulging low-budget marketing tips for new businesses.
Seasonal reports on topics related to working at home, e.g.: my experiences with my first e-commerce, my music production tips, articles announcing products and services, reports on training, etc.
Musical reports and visual production of musical scores and songs from JM Musique, a partner company in audio production of W+M marketing services.
The music production house.
JM Musique, audio production house
Since July 2024, JM Musique - audio production by Jeff Maheux
Company founded to present the musical compositions of Jeff Maheux and I add the possibility of creating original music to W+M digital marketing services in the form of partnership.
Musical production of instrumental compositions for publicity and advertising (15, 30 seconds and 1 to 3 minutes) and songs - lyrics and music - soon available on virtual purchasing platforms. Consult and subscribe to the YouTube channel to follow the progress of the monetization of the project.
Regular Jobs - Private sector.
The First Steps
October 8, 1990, at 4:30 pm! I'm 16! My birthday and very first work experience at the new local restaurant; backing up the intro line of my group interview: I might be the youngest in here, but I learn quick, and I will become the fastest!
Groupe Pageau
From April 2020 to October 2023
Responsible for marketing and web development
Salons Industriels - Industrial Shows website. Programming of events (trade fairs, conferences, participating companies and seating plans), French and English writing of information for exhibitors and visitors and daily posting of content online. Industrial fairs are corporate events promoting industrial and manufacturing companies in several regions of the province (Estrie, Centre-du-Québec, Québec, Abitibi-Témiscamingue, Terrebonne, and Bas-Saint-Laurent). Visit everything at www.salonsindustriels.com.
Magazine MCI website. Adaptation of website version, dating from 2007, to a new modern platform, adapted to current research tools and referencing techniques (SEO), whose design is focused on the presentation of articles and reading information daily life of the Québec industrial and manufacturing sector. Visit everything at www.magazinemci.com. Here are some articles I wrote.
Social Media of the Pageau Group. Writing personalized content in French, graphic design (Photoshop) of the material for each publication, uploading the content and management of paid social media campaigns (Facebook, LinkedIn, Twitter and Instagram) for the Pageau Group, and its two companies - Industrial Fairs and MCI Magazine. For a total of eight different media.
Research and writing articles. Writing of five news articles from the industrial and manufacturing fields for the MCI Magazine website. Research of information, writing and correction of content, design of visuals illustrating news and programming of articles on the website as well as sharing of information on social media and the weekly newsletter.
Visual graphics. Design of web visuals on the websites of the Industrial Shows and the MCI Magazine, in addition to the material published on social media, newsletters and sales documents. I use most Adobe tools, my favourite being Photoshop, which I have used for over 20 years.
Plage Lac St Joseph Camping
Summer 2019 - May to October
Reception Desk Manager
From the start of the season, preparing the grounds with the extraordinary maintenance team. Then opening the ticket office and the reception desk for the campsite and St-Joseph Beach during the 2019 summer season, I became the reception manager for the rest of the season. I met and worked with a particularly endearing team and clientele. A very strong familiar spirit. Positivism and expertise in the tourism and hospitality field I developed there. Be careful, this is physical work due to the size of the terrain. It is also a job for the first generation of workers where it is important to demonstrate good notions of work, professional life and communication with your first employers. I had the chance to meet and work with a great gang! Each worker has been greatly appreciated and has enormous potential in their next profession, all without exception. Finally, everything prepared me well for my return to school in fall 2019.
Admission Network - Ticketmaster Canada - Live Nation
1998 to 2016
Marketing Coordinator
• Webmaster. Lead role in the company from 2002 to 2016. Websites management of www.admission.com and www.ticketmaster.ca. Texts, layout, and image quality verification, transaction process checkups and audits, and site testing.
• Content management. Weekly planning of the website’s layout, newsletter and special offers from small to enormous inventories, in both English and French. In the company, the monthly average of 1200 events was attracting 200,000 unique users and communicating with 237,000 fans in the Montréal area only.
• CRM. Research and collection of artists’ information, biography, and touring dates, for the integration of the Customer Relationship Management (CRM) system. In 2016, the CRM tool of 106,000 artists published event alerts of more than 400 venues across the country. This number will only increase with time.
• Social media maintenance. Daily writing, image production, and content research. Publications about the following categories: music, sports, arts and theatres, family events, festivals, and comedy. French and English.
• Digital production. Image, advertisements, and content for the weekly newsletters, special offers, and promotional campaign, in both English and French. Daily email conception adapted to the last-minute deals.
• Comment system. Integration of the Bazaarvoice tool; sending email to clients, after their event, and publishing their revised comments on the websites. System adaptation to Canada and Québec’s privacy laws. Bazaarvoice is now responsible for 10% of the annual sales.
• PCI-DSS compliance. Adaptation of the administrative rights of the Microflex system users to the PCI-DSS requirements for Admission Network, Billetech and Ticketmaster. Studying the system and programming the parameters of more than 12,000 users, as restricted by the upcoming Canadian security and privacy laws. Previously projected to last four years, the project was completed after two years only, allowing the company to gain two major and unsuspected clients.
• User programming function. Creation of a duplicate function, stopping a procedure of 400 hours of manual programming for each new administrative employee. Since 2013, this function saves a total of $35,000.00 in annual salary.
• Legal verification. Knowledge of the price and language laws in Québec and Canada and legal responsibilities surrounding the sale, the advertisement, the marketing and the digital commerce.
Customer Service Coordinator – Complaint / Resolution – Web
• Web customer service management of an average of 11,000 emails and questions. I had a wonderful team and time, congrats to all! We worked hard!
• Policies and FAQ conception, updates and verification, in English and French.
• Office documents conception of written answers, ensuring the quality of customer service, diminishing the time of response for the clients, and, of course, tripling the amount of work done from an employee.
• Double purchase verification system, dropping from 80% to the total of lost compiled by the fraud and lost department.
• Event cancellation and refund policies and emails distribution.
Call centre Supervision
• Management of a customer service team of 12 assistant’s supervisors (service and cancellations) and 300 call centre unionized agents (sales). Microflex and Ticketmaster systems.
• Training, annual evaluation, and hire process.
Outlets
• Management of 120 outlets. Customer service, system support and updates, and sending information about upcoming events and administrative policies.
Village Vacances Valcartier - Village des Sports
Summer season 1996 and 1997
Reception Desk - Administrative entrance
Administrative and Reception Dest - Main management counter - Taking complaints and waiting with lost children while security searches for parents on site. And without forgetting, the famous live messages on the microphone announcing the concessions every 30 minutes. I was a star! No actually, no one else wanted to do them, I think. My first bilingual job with the public.
Restaurant Le Bifthèque
Oct 1990 to July 1997
BuzzBoy - TrayBoy
Clerk clearing, group reservations and service assistance, cloakroom and all other miscellaneous tasks in the kitchen. When full, the restaurant occupied nearly 1,200 seats for 3 to 4 courses from Thursday to Sunday evening. I started on a weekday evening after opening, arriving early for my 5 p.m. shift, the team already in the juice, and it lasted a total of 8 years. I loved working in the restaurant business and with the Bifthèque gang! Everyone was endearing and there was a lot of respect. I practically spent my entire adolescence in this restaurant and it was really great! Of course, I was physically the smallest, but also the quickest and most attentive.