Cookies - Monthly Ticket - April 2025

Hello,

Whether it’s by simplifying your management, adapting to new digital realities, or leveraging smart content tools, every article in this magazine is designed to help you gain efficiency. Less friction, more clarity, better results.

This month, we're also looking ahead — at the future of web analytics without cookies, strategic content, business transparency, and of course, powerful campaigns and music.

Welcome to this new chapter, Marketers!

Time Management and Productivity

Why and How to Reduce Management in Self-Employment to Succeed Better

Self-employment offers great freedom, but it also comes with a workload that is often underestimated. Between project management, invoicing, marketing, and customer service, it is easy to feel overwhelmed.

Yet, simplifying and optimizing management not only saves time but also increases efficiency and profitability. The question that often arises is how and when to find the time to implement changes in an already active work system. Complicated? Not really, and not that time-consuming.

Several digital solutions, often inexpensive compared to the time spent on certain tasks, allow us to handle all the demands of self-employment. These concrete solutions are available and often free. Operating will:

• Mental overload and stress. When management becomes too heavy, it can exhaust the entrepreneur and reduce their ability to focus on their core activities.

• Less time for growth. The more time spent on administration and logistics, the less there is for business development, content creation, or prospecting for new clients.

• Loss of motivation. The accumulation of small, unnecessary tasks can become a barrier to initial enthusiasm and passion.

Paperwork… It’s not the most exciting thing!

No one escapes it, and in Quebec, entrepreneurs quickly realize that there is a lot of paperwork to handle. A business manager soon understands the importance of centralizing work tools and administrative management.

According to the Canadian Federation of Independent Business (CFIB), SME owners lose more than a month each year due to paperwork. That is valuable time that could be better invested in project planning, customer service, staff training, or even personal life.

Using a single platform for managing sales, invoicing, and communications, and favoring all-in-one solutions instead of juggling multiple tools, are key strategies.

By automating tedious tasks, maintaining a mindset of continuous improvement, using virtual assistants, and discovering new ways to streamline communication, passionate workers can achieve incredible results.

Here are some automation ideas discovered by W+M over the years

These daily digital optimizations have allowed the early creation of its sister company, JM Musique, two years ahead of schedule, and the efficient management of two businesses simultaneously:

• Scheduling social media posts with tools like Meta Business Suite and others.

• Setting up an automated response system for customer interactions, such as pre-programmed emails with basic instructions or information while waiting for a direct response.

• Implementing automated payment and invoicing systems with platforms like Stripe, PayPal, and QuickBooks.

• Conducting a business activity audit to eliminate tasks that do not add value.

• Prioritizing high-impact actions and delegating secondary tasks.

• Performing monthly reviews to analyze tools and strategies and ensure they remain effective and up-to-date.

• Testing and adjusting methods or tools that do not work and exploring alternatives.

• Learning to say no to opportunities that add complexity without real benefit.

• Continuous learning to stay updated on digital tools and optimize business organization.

To conclude this editorial, simplifying management as a self-employed entrepreneur is essential to avoid burnout and boost productivity.

By centralizing tools, automating repetitive tasks, and focusing on high-value actions, entrepreneurs can free up time to grow their business and reach their goals more efficiently.

Wishing you a productive month ahead.

Jeff

Third-Party Cookies: What Businesses Need to Know

The Evolution and Future of Third-Party Cookies. How online privacy is reshaping digital advertising, user tracking, and business responsibilities.

For years, third-party cookies have been a key element of digital marketing, allowing businesses to analyze user behavior and optimize their ad campaigns. But with new regulations and the upcoming phase-out of third-party cookies in 2025, businesses must rethink their strategies.

This article explores the impact of this transition, alternative solutions for measuring website performance, and best practices to remain compliant with regulations such as Quebec’s Law 25.

Discover now how to adapt your digital strategy in a cookieless world.

The elimination of third-party cookies marks a major shift in digital marketing. From new analytics solutions to first-party data collection and contextual advertising, businesses must evolve to keep understanding their audience.

More than just a challenge, this transition is also an opportunity to build stronger trust with users and implement privacy-friendly strategies.

Content Marketing Through Blogs and Web Writing

Discover how a blog and an optimized web writing strategy can boost your content marketing and online visibility.

Content marketing remains one of the most effective ways to build brand authority and engage an audience in today’s digital landscape.

With the constant evolution of social media platforms and the increasing difficulty of organic reach, businesses must explore long-term strategies that ensure visibility and impact.

This month, The Monthly Ticket - April 2025 dives deep into the power of blogs and web writing as key elements of a successful content marketing strategy.

How can businesses leverage blogs to enhance their presence? What are the best practices for optimizing content and avoiding common mistakes?

Find out how to structure, improve, and monetize your blog to turn it into a valuable digital asset.

A well-crafted blog is more than just a platform for sharing articles; it is a strategic tool that builds trust, strengthens brand positioning, and creates revenue opportunities.

Whether you’re a business owner, content creator, or marketing professional, this article provides key insights into making content marketing through blogs a success.

Stay tuned for our upcoming May 2025 edition, where we will dive further into web writing best practices and advanced content strategies to help maximize your blog’s reach and impact.

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The Music Reports are a presentation of audio production Partner JM Musique.

Desert (Instrumental) – A Movement of Freedom by Jeff Maheux

In 2025, the collaborative partnership between JM Musique’s audio production and the digital marketing services of W+M brings you one exclusive music report in every edition of The Monthly Ticket.

This Spring, Jeff Maheux introduces Desert (Instrumental), a cinematic and emotional track produced under the JM Musique label.

Available starting May 16 on Spotify, Apple Music, and other major platforms, this instrumental composition draws listeners into a soundscape that is both delicate and powerful. It marks an important step in the DemoTalkMusicArt (DTMA) project launched by the Quebec-based artist.

"Desert is an instrumental piece where Angelo Labbate’s guitar blends with a minimal and sensitive orchestration built on strong rhythmic percussion. The track serves as a deep breath before taking a bold first step into a promising future."
— Jeff Maheux

Listen Now

• Single: Desert (Instrumental)

• Press gallery: www.jmmusique.com/media-jmmusique

• Available May 16 on Spotify and iTunes

In the Words of the Artist

Desert is a song whose lyrics were written on March 1, 2002, at around 10:15 a.m., on a bus heading to a recording studio in Saint-Léonard (Montreal) to record the vocals for a musical composition I had been working on for nearly two years.

Back then, it was an untitled instrumental piece I had developed during another project. The music came together on the spot in the studio, and the lyrics were added later in 2002 to present the song to a producer. I had to come up with something quickly!

I already had the chorus melody in my head (“…and I would never have to suffer”) but couldn’t find the right words. I kept singing that phrase jokingly while waiting for inspiration… and eventually, I never changed it. The full lyrics were written during the last ten minutes of the ride — the bus was completely deserted.

The song doesn’t refer to a specific personal situation. It speaks of freedom regained after a romantic breakup.

Once recorded, the vocals were never retouched. I thought of Debbie Harry, who reportedly wrote One Way or Another last minute in a bathroom… so why not me?

With DTMA, I hope to share a final version with real vocals and harmonies. On stage, Desert has taken on a more western style, and I now sing it differently — more acoustic, with a slower tempo that lets me explore my lower register. I now like to begin the piece simply, with voice and finger-picked guitar, creating a very subdued opening.

For me, Desert is a movement of freedom, a personal decision made after a difficult period. It’s a powerful affirmation that applies to many life experiences.

Desert (Instrumental) is a prelude to DemoTalkMusicArt.

— Jeff Maheux

The chronicle of digital marketing for startups, businesses and entrepreneurs. It’s a marketing story is told every month in the Monthly Ticket Magazine. 

Chronique #itSAMarketingThing 16: Promote a business and disclose a company's administrative information on the web.

A Business Website in Order

When managing a company’s digital tools, administrators must oversee the display of general and legal information. The website, social media, and applications must contain the essential information that the public expects to find. These details should be clearly stated, using polished language without spelling errors, right from the initial launch.

A website must allow visitors and search engines to understand the company's purpose within seconds. Content should be adapted to search engine recognition techniques through Search Engine Optimization (SEO) while including legal details and clear descriptions of products and services. Everything must be written using the vocabulary of the target audience. This content must be flawless and frequently updated. A good editor regularly reviews the site’s pages and information sections, updates content quickly, and ensures proper indexing.

Here are 5 essentials in business presentation on the web:

1- The name of the company and location of operation.

2- The product and the service description.

3- The company’s mission.

4- The people who work there and the managers.

5- The history and objectives of the company.

Know your mission and vocabulary

To establish the company identity, we must know its target audience, the mission and the sale vocabulary of its market. We prepare the writing of the presentation pages by studying the competition’s sites.

It’s important to discern the field, products and services and recognize where you stand in the company’s market. This helps to demonstrate your unique expertise to people.

Finally, let’s make sure the site renders content on all the platforms: desktop, tablet and mobile.

The content of words, the famous keywords

No matter our field, there is jargon in our professions. The words that we say between employees, with customers, that visitors ask us and that each person on the floor would like to write with a red arrow to direct the customers.

There is a good chance that we will be able to pull out about twenty words that we repeat for our company that will become our keywords. Let’s use these in a general text of 200 words to describe our company and voila! We have our business description referenced for the year to include everywhere in our business tools and administrative documents.

The following year, we check whether the keywords are still relevant and correct them if necessary.

Take the Time to Find the Right Words

It’s important to use the right language for our digital tools. Since they’re limited, the texts must captivate and inform visitors with the right vocabulary in a short time.

It isn’t easy to choose a word, or an expression, when the number of characters is limited, or the web layout is capricious. By adding the text of legal notices and referencing techniques, it’s sometimes necessary to make decisions to have the right word for a better understanding of visitors and cut the extra wording.

When you have several ads or services to demonstrate, using a home page will help you. We display the headlines with incentive texts on a redirect page of each ad (a splash page). The splash displays more detailed and introduces the purchasing sequence.

Precise Text Content That Gets to the Point

Let’s think about our favourite news sites, the sections and tabs that we visit. After several visits, as we get along with the use if the website, there are sections we favoured. We go straight to these sections, know the way, like the way to go to the bathroom at home.

Isn’t it annoying, when suddenly, the bathroom changed place in the apartment? What is this this morning? Or is this my computer or I can no longer find my favourite tennis section on the news' site?

Prospects who discover us will, after a short while, go directly to the information tabs, about tabs and even at the bottom of the page to look at the index (the site menu) while checking if the footer tab content legitimate and up-to-date policies, purchasing and shipping guidelines, etc. A website without a cookie reading announcement is weird in 2025, isn’t it?

It’s therefore necessary to have our about us web pages, company history and presentation of our team up to date for this type of visitor. We display these pages in a menu tab accessible on all pages of the site (usually in the section called the header of the website).

The location of the menus is static, either we decide to display them, for example, at the top right with a red button, and we no longer move the button. We don’t continually change the name of the tabs, their location on the page or even their existence, no.

A bathroom remains in place in a house; in full view for new visitors and still in the same good old place for regulars.

Always Think About the Interest of Regular Visitors

Regular visitors also have their common behaviour. They will usually get to know you more and more, until they know your inventory, publication date and all your clothing sizes available on the floor.

In digital marketing, a high volume website requires the popular sections, like sales splashes, new collection sections, and a discovery or a community tribute section, like blog articles, YouTube channel or weekly news e-mail to keep interest.

Another popular movement on a website is to give the possibility to the visitor to search and make lists of your items. Think about a search bar option on your blog, order lists of importance or archive by date and year, or allow sorting merchandise in your online store.

Also remember a photo is worth a thousand words for these regular visitors and visual support can add elements to a short, direct, but effective paragraph. Regular readers won’t notice a three-line change in a chapter that has been there for a long time. Consider notifying them of an important change, if necessary, by attaching an image with a mention of something new.

Who Says Regular Says Stability

Regular visitors like stability. Once again, the menus and tabs relating to them don’t move from our layout. Their bathroom awaits them. Let’s reserve our in-depth and funny compositions for our blog articles and other social materials rather than our important web pages. Our web visitors know our way of editing, the construction of our pages and are used to it.

Opt for a concise and quick writing style for communications on our websites, descriptions of our products and services and sections of our general information. Our website must maintain a certain decorum for SEO, legal and legal reasons, appearance and respect for our company and especially our workforce. Always opt for a beautiful, professional presentation on a website for a good long-term reputation in a secure virtual world.

Budget: $0. There are several free applications and extensions to use to improve writing, technical content construction (back-end) and search engine optimization. We can find them by carrying out a web survey to analyze the performance of our sites.

Tip: In the life of webmasters and web editors, it’s sometimes impossible to ask for opinions from work colleagues, due to confidentiality. In cases where we’re unsure of our content, it’s best to do something else and return to the writing task a few days later.

Tools: Google Lighthouse is an open-source, free tool that evaluates website performance in terms of SEO, accessibility, and loading speed. It is available directly through Google Chrome and provides detailed reports on improvements to optimize a website. To go further, other free tools can supplement this analysis, including SEMRush, Moz, and Ahrefs.

By implementing these best practices, your business website will be structured, clear, and efficient, ensuring a better user experience and optimized search engine ranking. 

Read #itSAMarketingThing

Access all the Columns here!

How to Launch Your First Paid Ad on Meta Ads

Complete Meta Guide 2025: optimization for Quebec businesses, defining your audience and the type of advertising and creating a winning advertising campaign.

Launching an ad on Meta (Facebook and Instagram) is an essential opportunity for any business looking to gain visibility and customers. Whether you’re a manufacturer, artist, professional starting out or in the middle of releasing a product, understanding how to set up and optimize an advertising campaign is important.

Quebec industries face challenges: a bilingual market, a sometimes complex digital transition and a growing need to maximize every dollar invested in publicity. This article guides you through the essential steps to run your first paid promotion successfully on Meta Ads, while integrating strategies adapted to the realities of Quebec.

Easy Management: An article to help us automate reports and plan social media promotion.

1. Learn how to accurately define your target audience to maximize the effectiveness of your ad campaigns.

2. Discover how to choose the ideal ad format based on your marketing objectives.

3. Master the essential steps to create high-performing advertising campaigns on Meta Ads.

4. Optimize your workflow by using automation tools to track performance and manage your ads more efficiently.

5. Get tailored advice for Quebec businesses to successfully navigate their digital transition.

Thank you for reading,

Jeff

Knowledge is power—and foresight

From evolving technologies to new standards in transparency, we hope this issue has sparked ideas and actions. Marketing keeps moving, tools keep changing, but our ability to learn, test, and adapt remains our greatest advantage.

This month, we explored powerful tools to help you stay ahead: cookieless analytics, strategic content, automation, and transparency.

Whether you're an entrepreneur, artist, or marketing manager, each resource in this issue was designed to lighten your workload while expanding your reach.

Make sure to subscribe to receive upcoming editions straight to your inbox—and share the Monthly Ticket with your network!

Thank you, see you in the next 1st of the Month.

Jeff

Source:

• Editorial. Newswire.ca: Les PME perdent plus d'un mois par année à cause de la paperasserie. January 25th press release from the CFIB on Newswire.ca: SMEs lose more than a month per year due to paperwork. The Canadian Federation of Independent Business (CFIB) is a non-profit organization representing the interests of over 97,000 Canadian SMEs at various levels of government. It identifies SME concerns through surveys and conveys their perspectives via research reports and testimonials.
  

Cr Images: W+M Services

Monthly Ticket Theme: Under The Clouds by JM Musique

Production and Publishing: W+M Services