White Paper: How to Launch Your First Website (for Freelancers and Startups)
Services W+M introduces its very first online book for startups, small businesses, and Quebec-based entrepreneurs launching their website and virtual identity.
Hello,
In a world where digital presence is essential, many entrepreneurs and professionals hesitate to take the leap toward creating their first website.
The white paper "Preparing and Launching Your First Website" was designed to offer a simple, practical, and Quebec-relevant framework. Written over the course of 2024, this guide delivers up-to-date insights from the fields of web publishing, digital sales, and professional branding for business owners, job seekers, and freelancers.
Be professional and use digital tools at the cutting edge of technology, optimized for search engines and AI-based content indexing.
Take advantage of this resource and share it widely!
A Step-by-Step, Free, and Accessible Guide
This free white paper clearly walks you through the steps of:
Understanding the function of a website
Choosing the right platform and type of site for your needs
Planning a realistic budget
Preparing your content
Launching your site the right way
It’s made for freelancers, small businesses, artists, creators, and nonprofit organizations.
Read the online white paper
Why Read This Guide from Web Plus Marketing?
This book is more than just a how-to. It helps you uncover the hidden stages of web building:
Day-to-day website management
Launch budgeting and planning
SEO, optimization, newsletters, and security
It’s a practical companion tool with zero tech jargon.
Advertise in the White Paper
Businesses, web service providers, and digital professionals can now promote their services within the interactive white paper, chapter by chapter.
A Featured Resource in The Monthly Ticket
This white paper is part of Web + Marketing’s mission to support entrepreneurs in making a smooth digital transition.
It will also be featured in The Monthly Ticket – May 2025 Edition, alongside tips on content writing, newsletters, and SEO. Visit the W+M Magazines section!
Conclusion
Editor’s Note – Mission: Small Biz Solutions
Since late 2023, I’ve read countless comments about the high costs of online publishing and advertising—whether through search engines or social media. And I agree: these costs can quickly become a barrier for small businesses.
Are there any solutions? Can you reduce advertising expenses by optimizing some technical settings on your website or refining your social media approach?
Yes—it’s possible. And that’s exactly what this white paper is here to show. The ideas in this guide come from years of testing and fine-tuning on this very site (Web + Marketing), on Jeff Maheux’s related platforms, and throughout my work as a webmaster since 1998.
Every tip stems from real-world experience and one simple goal: to help websites perform better without blowing the budget. Many of these techniques have been tested across different types of content and real-life situations, with measurable results.
I hope you enjoy reading it and that it helps you optimize the creation, management, and success of your very first business website.
Sincerely,
Jeff Maheux
Founder – Web + Marketing (W+M)
Image credits: Produced by Services W+M
Websites - creation, management and design
I edit the content of existing sites via CMS in addition to creating sites with WordPress and Squarespace. I have been producing website content as a webmaster since 1998.
I help companies get their first website up and I improve the performance of existing sites.
Yes, I’m Mr. Analytics and my reaction time to new digital marketing is daily, which allows my clients to have optional and trend-cutting tools.
Follow the content of the marketing blog and participate in the articles by commenting, with respect, on the content of the site, intended for Quebec companies operating in the digital market.
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