2024 Marketing Trends for Websites and Sales Tools
Hello,
Do you like the new design of the website? A New Year, a new branding for 2024 with W+M!
Now it is time to update the content with the trends to go in the right direction for the first quarter! By The way, do you know advertising in micro content marketing like in this blog in a trend! Yes, a major upcoming trend of promotional placement in targeted display content with high score on search engines. I explain why the Advertising Service of the Marketing blog is the best placement for companies whose target is users of websites and digital tools of Quebec businesses.
Of course, I finish the article with my digital marketing trends for 2024, à la Jeff!
Happy New Year Marketers! Let our businesses shine!
MusicScore: Yes, We Can Can, from the formely The Pointer Sisters, a thunderous concert version of the 1974 album. Listen to this, I love them very much, even tho I discovered them later in 83′ MTV. Like a sales pitch, I can sing you the chorus at any time! I know we can do this…
Listen to the MusicScore complete list on YouTube! Enjoy the Music At Work!
Digital marketing, or electronic marketing, or online marketing includes all the methods and practices of selling on the Internet.
The 2024 Digital Marketing
Last November, HEC Montréal’s Digital Agency-School published a post about the upcoming digital trends in marketing for 2024 in the form of 7 points. I immediately noticed the word content on each trend.
Maybe I’m influenced by the fact that I have a blog of professional articles, it seems to me this trend is taking more and more place in the lives of consumers, and especially in the way they buy their products. The content…
This content, disseminated on a referred website, associated with a presence on social and mobile to develop a transparent relationship, associated with social causes, would be a summary of the 2024 trends in the virtual market for companies in the next 12 months.
For content writers, the importance of personalizing to customers on several digital promotional platforms forces us to see the possibility of making several promotional versions of the same product, therefore finding a distribution and message publishing system as soon as possible, if you haven’t already done so. Personalization and content direction require us to be creative, because at the moment, artificial intelligence writing doesn’t yet master this very well. However, this could change very quickly in the first quarter.
Since last Summer, I’ve been developing columns, things to create a membership habit and other small incentives for my clients to develop reading habits, inspired by my teenage days who patiently waited for my music magazines to arrive at local convenience stores at the beginning of each month. These incentives are also added to the content of emails, newsletters and websites.
Finally, the quality of the language and SEO should always be impeccable; This is the continuity of 2023 in terms of search algorithms at this level.
The most common examples of digital marketing are: online communication through influencer content, mailing tools and social networks, the optimization of e-commerce and the creation of traffic through all digital media. The Advertising Service meets all these criteria for a target audience of users of e-sale tools.
The first Media Kit of the Marketing Blog
The Marketing Blog’s presents the content direction data sheet for the first few months of 2024.
Advertise your business in articles and to readers and marketers of the website. Availability of placement of your digital banner:
The 728 × 90 Leaderboards in this month’s professional article on the programmable software applications for businesses.
The Monthly Partnership for a posting with no end date in the Monthly Ticket at the beginning of the month, plus a complete and daily promotion all month long.
The benefits of advertising your products and services on the Digital Marketing Blog
A targeting of specialized articles readers by owners and users of corporate websites and digital tools.
Display in French or French and English with separate links (French is mandatory).
Five percent of the value before taxes of your advertising purchase returned to advertising with personalized targeting on Meta. * Info on the site.
A service provided from a secure site with a good virtual reputation with current tools, with referencing and updated article distribution applications in both languages, and with sharing tools that facilitate the transfer of information to readers’ social media and email networks.
Obtain weekly Analytics reports disclosing the information of the article (number of visits by the number of unique visitors, and general information of non-confidential origin and according to the applicable laws of Quebec, and the general information of your campaign and Meta targeting).
A reasonable price offered for local companies for an advertising display in articles dedicated to local companies.
Promotion ensured on W+M social media with a growing reach.
Web + Marketing Mission
The Marketing Blog’s mission is to democratize the management of digital promotion tools for companies, SMEs, startups and freelancers.
Top 5 Digital Marketing Trends
A top 5 of what is foreseen in the field of digital marketing for 2024.
1- Including artificial intelligence (AI) in digital marketing. Artificial intelligence is likely to change a lot of things in my field in the coming months. This is the main topic of 2024. However, I’m not an expert on AI and I’m still hesitant to talk about it. What I will be following closely will be how the experts will humanize AI writing. What do you think?
2 – The Tik Tok movement and REELS. This point goes against the first trend of automated editorial content, exploiting REEL and live video is totally a path to take in 2024 if your domain allows it. However, remember that this is a writing, as a spontaneous or live clip is being prepared. At the start of 2023 when several spontaneous media users tolerated everything, in 2024, we no longer want endless conversations from the corner of the counter in the morning under the pretext that we’re too busy but that we want to do a live before leaving… In 2024, we prepare, we organize ourselves before leaving home, then we do the REEL on Tik Tok and other social networks.
3 – Tired of email subscriptions. I have an average, after a little calculation of the last month, 232 spam emails per day, half of which are subscriptions. How many spam emails do you receive? And do you always manage to identify the ones you want or you don’t even open them? Consumers in general are opening emails less and returning to social media pages to keep up to date, which are now dressed with REEL, live clips and more recent videos, besides being able to read comments. Have you also noticed the return of the long social media post since the last quarter of 2023?
4 – Get found by search tools and list your company in the company pages. Whether it’s in terms of the natural referencing of websites, or the registration of companies in the company pages of search sites, it’s necessary to be visible and searched-found on a mobile by a search of the search bar. If only to be seen locally by your immediate surroundings, usually around 20 to 30% of the annual turnover.
5 – Introduce yourself, know the reason for your company and its mission and place in society to represent it well. Of course, you have to be able to introduce yourself and your company digitally, and in person, if only for Zoom meeting openings and presentations, it’s important to be able to introduce yourself in 15 seconds with the right words. There should be no hesitation and as in the theatre, this line should be told, whether in a formal meeting, or when seeing former customers at the grocery store, or a prospect in the parking lot of your office.
Conclusion
I concluded this text on the trends of 2024 with great enthusiasm. Content marketing, now combined with data insights and artificial intelligence, will be very interesting to follow in 2024.
With technological advancement evolving by the hour, virtual sales is exciting, with many new features that improve our quality of work and purchase. Don’t you think so?
Anyway, I’ll keep you up to date on the most important and leave you the sources to push your research, fear not.
Have you seen on the site the appearance of a soundtrack for advertising? Visit the Home Page ;)
Sources:
Les tendances digitales du marketing en 2024! Agence-école numérique de HEC Montréal : https://digital.hec.ca/blog/les-tendances-digitales-du-marketing-en-2024/
Stratégie marketing : « La vidéo, format roi de la communication digitale ». Article de Matthieu Eugène avec la participation d’Alexandre Benoist, chef de projet communication digitale pour Blog du Modérateur : https://www.blogdumoderateur.com/strategie-marketing-video-format-roi/
Images credit: W+M Services.
Other Blog tickets
Websites - creation, management and design
I edit the content of existing sites via CMS in addition to creating sites with WordPress and Squarespace. I have been producing website content as a webmaster since 1998.
I help companies get their first website up and I improve the performance of existing sites.
Yes, I’m Mr. Analytics and my reaction time to new digital marketing is daily, which allows my clients to have optional and trend-cutting tools.
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