The Grand Opening and the Local Presentation
Column #itSAMarketingThing 2: The presentation to the Neighbourhood.
The chronicle of different and low-cost marketing for startups, businesses and entrepreneurs. It’s a marketing story is told every month in the Monthly Ticket of the Marketing Blog.
The opening and the Neighbourhood
Just because we use the virtual market doesn’t mean you should forget good manners and not introduce yourself to physical neighbours and the local district!
Yes, a good way to start the process of presenting a business to the public is to introduce yourself to your market, take the time to research potentially profitable contacts, and introduce yourself or use an introductory email and a redirect link, such as a new restaurant that distributes discount leaflets in the mail.
Approach in a friendly and empathetic manner
I like to receive a member request from a new business neighbour. I find it very nice, but without the pressure of having to answer a long response. A simple subscription to the Facebook account in return and a reply email introducing my corporate mission is perfect for a start to neighbourhood networking. Remember that a presentation communication for your startup is not a pressure sales request, don’t alienate your whole neighbourhood already! This is only a presentation process and an overview of the beginning of prospecting in the case of positive feedback.
I always suggest this kind of presentation in the public presentation process. This is more economical than paying for a marketing campaign when your audience is only at the real beginning of its development. Think about communication and information disclosure before you think about investing in a marketing project if your business has a limited budget. Meet one or two digital advertising professionals in your field to guide your first paid publications, you will save more money this way, than a larger and paying marketing campaign, like in the ’90s, unless you’re already a millionaire. In addition, several services offer free prospecting.
Budget: $0, but time investment. Presentation documents: prepare the visual and write the general presentation text to create a global brand image of the company in a document. The text of your document will serve at the time to start your social and your website, so it is a good investment of time. In general, company information should be the same across all your devices and digital tools for the public.
Tools: all the elements to create a presentation document, a presentation email, and a signature, such as Canva to create your images, the Office tools to create a .pdf, and a map! Finally, for companies that send email communications with documents, since midnight on February 1, 2024, Google updated their personalized ad policy and now request incoming email communications from web domains, no Hotmail or email addresses. This means your attachment may not be delivered. You may have to send links instead of putting a document in attachment until you have your domain. An IT service will help you, but the communication from Google is clear for web workers. Plan this so that your communications don’t end up in spam. 2024 is a challenging year for marketers!
Yes, the point of the exercise of presentation is to go around the neighbourhood, in person or virtually, and write to businesses in your professional neighbourhood to introduce yourself and show your brand. Use Google Maps to locate websites and contacts and send an initial communication. This will allow you to start your prospect database.
Shopping around social and business networking groups that match what you offer under your company’s account, participating in conversations in exchanges, and creating your own group will also help your presence in your neighbourhood and in the virtual marketplace.
Good luck, you’re the best!
Advertising
Conclusion
The next Monthly Ticket will talk about serious things, web policies. We will approach everything in a friendly and empathetic manner, such as a professional neighbourhood meeting.
Besides, you can consult the new W+M policies while waiting, or read the other marketing columns.
Best,
Jeff
Cr Images and production: W+M Services
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Websites - creation, management and design
I edit the content of existing sites via CMS in addition to creating sites with WordPress and Squarespace. I have been producing website content as a webmaster since 1998.
I help companies get their first website up and I improve the performance of existing sites.
Yes, I’m Mr. Analytics and my reaction time to new digital marketing is daily, which allows my clients to have optional and trend-cutting tools.
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