The Effects of Natural Referencing A Website
SEO Jack Says : 10,000 Reads in 6 Months! It Deserves a Blog Article!
Hello,
SEO is a major asset in the success of the first year of the marketing W+M e-Magazine. Here is a summary with tips.
Approaching the end of the first year of launching W+M Services tools, the study of statistics and the monitoring of administrative actions are arriving. Of course, I also look at the stats daily. About that, the W+M articles and Monthly Tickets exceeded 10,000 readings.
I, who never celebrate victories, was told by close ones to put this in big letters, it’s great! That’s a lot 10,000!
Okay, I’ll celebrate it my way! By writing the story of the first year of W+M and explaining the SEO techniques used for this website. In the next few lines, I remember and explain to you how I achieve this.
In this report:
Meet SEO Jack, our friendly character who explains web optimization in plain terms.
Discover the basics of SEO in a fun and easy-to-digest format.
Learn how to create content that performs well in search and attracts real readers.
It’s now! It’s time! To put the SEO Jack cap!
MusicScore: I composed this editorial listening to 80′S cassette mixes. Here’s a good one, a classic hit from the High Energy Queen from this area, Shannon: Let the Music Play!
Listen to the MusicScores complete list on YouTube! Enjoy the Music at Work!
Referencing Like a Pro
The Concept of the W+M E-Mag = A concert of SEO details
This may seem exaggerated to many, but for a bilingual webmaster of my time with communication studies, I regularly create and write annual editions of content, emails, articles or magazines.
To increase the visibility of W+M, I used an online blog and created a set of articles displayed in the form of a monthly magazine published virtually with free subscription by email and an active presence on social. I choose Facebook, Instagram and X.
From trials to errors for the first three issues, the final concept of the Monthly Ticket was finalized in March 2024 with the production of a media kit of 12 editions, a virtual magazine concept including a 3000-word report, two columns from 1200 to 2000 words and an electronic store advertising purchasing system.
The online domain www.web-plus-marketing.com was completed and issues the Monthly W+M e-Mag since March 2024. On this domain, 8,000 readings of 4.21 minutes on average were recorded at the beginning of September 2024.
I Was Surprised
What did I do to get these numbers? With only regular promotion on Facebook, Instagram and X without a planned budget? The answer is website SEO.
I referenced EVERYTHING on the web pages to be displayed by Google, Yahoo and Bing. I wouldn’t finish certain pages until I had a 100% score in the SEO check tools.
The W+M investment for the first year is a domain name and hosting (I chose Squarespace and a print media distribution site template for the two-year launch period) and the time for programming and writing. Zero dollars has been invested in the promotion so far. Five hundred dollars was put into Meta’s ads from the advertising sales percentage.
But how does a site become so visited using SEO techniques? How do the search tools work? The Monthly Ticket of October will tell us with more about search tools.
In any case, the website SEO works! In the next sections, I describe the actions taken for the W+M site and the e-Mag! Publishing articles and writing a blog or column are excellent ways to SEO websites according to Google and company criteria.
W+M is a sharing of over 25 years of experience in digital marketing
W+M publishes the Monthly Ticket at the beginning of the month, and weekly publications on digital tools intended for the sale and the representation of products and services for businesses.
This two-sentence company summary involves much more than a description of fewer than 30 keywords. There is a story, a concept and concrete actions that define it much more than two lines of text to fill out.
I present to you the initial idea of W+M. Its origin is directly linked to the topic of this month ticket: referencing and research tools. More powerful than I thought!
The Idea of the W+M Virtual Magazine Concept
Working to coordinate marketing and publishing in the media sector since 2020, the creation of the virtual monthly is an immediate response to Google’s October 2023 boycott of the distribution of news content in Canada. Having noticed the rise of views and statistics of articles of more than 1200 characters. Editorial not listed as members of the media by Google was having a boost. This was the case for my personal site, jeffmaheux.com and editor friends.
Yes, my personal site, my portfolio, with barely 100 reads per year since 2019, had reached 12,000 reads of my articles and reports about marketing. The average of reading was more than 3 minutes. Same kind of statistics for November and December 2023.
The decision to launch an e-magazine was made in December 2023, and everything put online in January 2024 under the name Web + Marketing. W+M Services; Québec, Canada.
The First Year of W+M
Transferred since March 2024 to the new domain Web-Plus-Marketing.com, it was on August 27, 2024, that the 10,000th page read of the blog section was reached. Looking at the average reading time for each article, it’s now up to 4 minutes and 21 seconds.
According to data from readers who wanted to share their information, 1,669 visitors read more than 8 pages of the site, with 868 returning in the first 6 months, from March to August 2024.
A new year of W+M e-Mag is now announced. Here is the article on the 2025 media kit.
A Search Tool finds me
A fact Story 2016-2024
It was in 2016 that I designed my first professional website as a portfolio using a web platform. I had worked in web publishing for a long time and knew what to do to get a website seen. No problem, 8,000 visitors in the first three months with a $50 promotion on Facebook and a clip of my musical compositions on mute.
The mistake! I was not at all ready for so much attention and communication to be written, production to be carried out and above all, to have the time to think to sniff out the good and bad options.
Yes, the tool had found me and promoted me much more than I thought. I had to close my beautiful website and disappear for a few months, virtually, while I fixed the situation.
SEO according to standards
However, I was not richer than anyone else, I did not have a dazzling professional reputation posted on social media or an exceptional promotional campaign. I only created a website and went to great lengths to fill in all the technical details. I have not programmed any incentives, used references from so-called popular blogs multiplying my content for nothing, or transmitted any incentives en masse through the media.
I only produced a website for my clients and prospects of 10 pages (5 French-speaking and 5 English-speaking), referenced each item on each page about them, and published my site.
We are now in 2016. This is the website www.jeffmaheux.com. Yes, it was brought back online in 2017 and has a new look since October 2023!
We are now in 2016. This is the website www.jeffmaheux.com. Yes, it was brought back online in 2017 and has a new look since October 2023!
SEO Jack: A New website to be Found
Welcome web-plus-marketing.com
W + M
It was last spring that the web-plus-marketing.com domain was put online for the public. Then, a total of 20 pages (10 fr and 10 en) were indexed in the required Google tools. A company profile in the Business section on Google was also completed and branded.
The pages of the site are using the same SEO techniques as every professional website do.
The blog section was created the following month by transferring the articles from an existing website (jeffmaheux.com - webmaster and composer). The new W+M website aims to feature digital marketing content, with the original jeffmaheux.com returning to its original function of demonstrating music production only.
Let's look at the statistics for the first 6 months. Did the search tools find the new W+M website?
Here are the visit statistics for the first year of W+M, after the first 6 months. We can see the distribution of content doesn’t happen upon publication. It took a few weeks before results and clicks by Internet users reach its potential. Of course, this curve only shows visitors on the site, not visitors who saw the links on their search result, but didn’t click.
The August 27 of 2024 = 10,000th Views
Using the SEO techniques, the result seems to be heading in the same direction for the rest of the launch year. The 10,000th reading has been reached at the end of August. Visitors have read a page and left. Visitors read several pages and visitors closed the page after a second. However, looking at the average reading time for each page of 4 minutes and 21 seconds, it allows us to believe visitors appear to be reading the content (or felt asleep) for several minutes.
It will be interesting to check, subsequently, if the action links on the pages are used and lead to the purpose of the web page (purchase of the product, customer contact, comment on the article, etc.).
The November 2024 edition of the Monthly Ticket is about annual statistics. It will tell us more about the study of W+M statistics. We will finally know if all the readers have fallen asleep.
Websites Referencing 101
Read the 2 twin reports about SEO - Search Engine Optimization and SEA - Search Engine Advertising.
Natural referencing, often called SEO for Search Engine Optimization, is used to increase the traffic on our site in improving the ranking in the results of search tools, such as Google, Yahoo, Bing.
Paid referencing, SEA for Search Engine Advertising, is intended to be a strategic display service prioritized in relevant search results.
7 SEO Techniques for your site
Here are some examples to improve your site performance on the search engines:
Customizing the link of the page
Displaying titles with Feature 1, 2 and 3 Headers format
Use the most popular keywords in your titles and top page information
Set the page description in the administrative CRM settings and complete the SEO section
Use a description for each image and a corresponding file name or alternative text
Insertion of secondary keywords in the texts and slogans of the page
At least 800 words in the content of your service and information pages, 1200 for articles and blog posts.
Conclusion
So?
OK, I have two websites, but it’s not the point. The common thing about these two is the SEO. A SEO Jack!
Not a lazy referencing! You have to apply yourself. Work with care, precision and detail. This is what I call an SEO Jack. Which will last over time and in the long term.
Good luck with Jack!
Thank you, See you on the Blog!
Jeff
Other Blog tickets
Websites - creation, management and design
I edit the content of existing sites via CMS in addition to creating sites with WordPress and Squarespace. I have been producing website content as a webmaster since 1998.
I help companies get their first website up and I improve the performance of existing sites.
Yes, I’m Mr. Analytics and my reaction time to new digital marketing is daily, which allows my clients to have optional and trend-cutting tools.
Follow the content of the marketing blog and participate in the articles by commenting, with respect, on the content of the site, intended for Quebec companies operating in the digital market.
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