The Management of Professional Social Media
The Reports - Your Socials are watching! Part 1
Hello,
According to a study from the firm Infogram on the evolution of social applications, more than 74 billion applications have been downloaded since 2012, including 4.7 billion during the first quarter of 2021.
We just need to count the number of social media icons on our phone to get the idea. This therefore shows the impact of this new Social Identity, if we can call it like that, and the importance of our company’s image on these platforms.
Each application and social of our business is an important marketing tool. The visitors find our posts, what we’re liking, and discover the development of our enterprise by scrolling our social.
Besides, is our story still consistent with our current image? Has it evolved over time, and is it actual?
Let’s focus on the professional side of things and explore our socials together.
In this report:
Learn how to establish a strong and strategic presence on social media.
Find out which platforms best suit your audience and goals.
Build a consistent tone and brand voice that makes your content stand out.
MusicScore: This article was penned while listening to a playlist on YouTube. Here is a clip from the start of the writing process which is appropriate: Follow Me - Muse.
Access to the MusicScore’s complete list on YouTube! Enjoy the Music at Work!
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The Management of socials
We often forget the primal function and the reason for the existence of social media, which is to show our social participation in the society, in a group, or to an event.
Whether the account is operated for an individual, represents a team, a foundation, or a company, the common trends in community management bring us back to the basics, by presenting the human side of businesses, active locally and socially, and promoting healthy habits, family values, and a strong independent identity for their employees. We’re far from the sale banners of the 2000s year.
One thing is sure, active people in social platforms don’t want to see direct advertisements anymore, opting for an email list to receive these messages now.
The Business Pages
When managing a professional page, socials can present the interests, the activities and events, the staff and clients and projects of the company, to combine emotions to the products and services, so the public can relate to them. The point is to create bonds with readers, who will visit the website, and hopefully will buy.
A great content direction and a regular presence will only benefit your business, your reputation, and generally the internal participation from every level of your company.
Choice of the right media
There are many social platforms, applications, and specialized agencies, and it’s sometimes difficult to choose the appropriate media for our product or service. We must think about a strategy and save a budget before starting the organization of a new media. Try to figure out the needs of texts, photos and videos, and reserve extra time for attempts and mistakes… Begin with one social media and when you’ll get use to it, think about adding a second one…
If you don’t know which social platform to start with, ask for some professional advice. A specialized service will suggest the media to use for your enterprise and will find out how to manage the communication flow. Remember that doing business social networking is a mid-term to long-term investment. Don’t just look at the direct sales, but also to the whole story of a client.
The professional image on socials
Whether it’s when launching your business, preparing your promotional offensive or planning your sales method via your social media (social selling), it’s always a good idea to review, at least once a year, the About and the descriptions of your products and services on all your social networks.
A product description from 2018 may no longer be up to date and will lose opportunities bu omitting the new optimization trends and current vocabulary, which evolve daily. Basically, we have to compare everything to our wardrobe, which often needs to be renewed.
Wardrobe update
Put everything on your calendar now and repeat the exercise annually to review your social-descriptive info. The common time is when we return from the holiday season starting the year. Of course, it all depends on the field in which you operate.
Also ask yourself if the picture of your business pages still reflects the same look of your website and present your team, your mission and vision accurately.
As with all your digital tools, our company’s presentation pages on social media should look professional, without spelling errors or wrong links, and with clear language and precise vocabulary.
This is how visitors expect to see your contact details and descriptions of products and services on socials. If you aren’t comfortable creating this content, contact a professional writing services.
The Dictionary Is Right for a Reason
Remember, several years ago, the famous phone book with its clear and easy-to-use content… Well, the same goes for the basic information of your social applications. It’s not really the place to let loose and be creative. You can use your imagination in the content of your publications and posts. The visitors want an address at the info link, like when we’re looking for a restaurant.
Finally, one last point to consider is the representation of your company and above all, your employees. Think about the information you share and make sure the content won’t be embarrassing for any member of your team.
Lisette may not appreciate seeing her double chin in a publication and the beer and cigarette in Patrick’s hands may not represent the values that other employees promote at work.
Share What You Share
Remember your competitors, but especially your prospects, are often more familiar with your website and social media most of the time than your staff. So make sure your team, like the sales, the customer service and other members with direct contact with the public, is aware of your social promotions, especially for larger companies that have reps on the road. Share your marketing information to your team before going public.
Visitors Are Curious and Notice the Most Unexpected Things
Having grown enormously since the COVID-19 pandemic, we now have 59% of the global population using social media and apps for an average of 2 hours and 24 minutes per day.
Also, we note the same percentage of the population spends nearly seven hours per day on the web, all media combined.
What does that mean? People take the time to browse your social media and website, look at photos of your team members and event galleries, and most importantly, read reviews about your products and services.
Many prospects commonly know you better than most of your employees! The proof: haven’t you already looked through a virtual catalogue before going to the store to be more knowledgeable than the seller on site?
This is also a detail that many forget, as we can see in the media and scandalous old publications resurfacing during electoral campaigns, or scabrous comments in ephemeral clips or deleted publications which subscribers had the time to take pictures.
Yes, our socials follow us too! Posts stick around and can pop up when you least expect them. This is something to think about when it comes time to respond to a statement, complaint, or simple thumbs down.
Before being satisfied with a pointed answer that would put some unpleasant visitors back in place, you have to ask yourself if it’s worth it.
A reputation is quickly damaged in social media these days.
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Social Searches Increasingly Used to Discover Products or Services
Did you know that the latest studies show that 64% of the adult population now consults articles on daily news, current news and interviews online content?
And yes, it seems the television advertising has a new rival, faster and, above all, more accessible. The digital market.
Consultation of information content on social media has also grown. Unlike the results of search tools which are strewn with paid commercials, searches carried out on social networks allow the responses to be classified by publications, personal or company pages, by locations, and many others.
You’ll also notice that often when you browse for a new company on a search app, the business’s Facebook page, for example, comes up even before its website in the search results. Which means the business pages, even if they don’t have many followers or members, are visited a lot more than you think.
Expose Yourself
Hence the importance of paying attention to all the presentation attributes of your profiles.
Your Facebook page, for example does your profile image have a description including your keywords, your opening hours or your presentation info? And now ask yourself how many times you look at profile pics while you’re on your personal account during your free time. Do you see an opportunity to guide any visitor to your site or promo? The same for the banner picture of your page, don’t let this without comment.
Are you popular?
Starting an account isn’t easy. Once created and shared to your friends, family and clients, the numbers of new members will eventually slow, and it’s perfectly fine. What isn’t normal is to worry too much about your fan statistics. Just concentrate on your present crowd and start local networking by looking for the business pages of the enterprises in your neighbourhood and start conversations, comment articles from other owners that have related products and services. Why not begin to write and share your articles or blog posts?
There are paying services promising to increase the number of fans and the popularity of your social accounts and publications. It can be costly to use the paid resources of social platforms. Also, many users are totally against these services, interpreting this as a miss presentation for the customers. I suggest thinking about it carefully before paying for these services. Will this affect your reputation? What if your clients find out? Finally, do you need 30,000 unknown people to read your post, or only a few local but promising fans? Of course, there are no wrong answers, it depends on your business goals.
Good content will help you to get the appropriate members of your social. Perhaps you could reinvest in the quality of your next publications.
Public Image
A great community manager behaves on social media to satisfy an intercultural and international crowd. Don’t get emotionally involved. Check your action, verify the hashtags and the page you decide to follow. Your publications should never tarnish your brand and image.
Socials are reflecting your business identity. To present yourself, or your company, fill out the general information of your accounts, with professional content, contact details and hours of operation. And most of all, answer your fans and customers with respect, justice, and wisdom, meaning always polite, supportive, and paying close attention to all requests.
We advice, for the use of your cover pages and profile pictures, to be constant and edit the same branding on all your media. This will help visitors to recognize your brand. Make sure to use your concept on your website too. There is also a difference between a personal page and a professional page, so choose appropriate images for your professional account. Remember you also represent the staff, the clients, the contractors, and others. So present your products and services in a way that will make everyone happy.
Conclusion
Like neighbours looking at us, our actions and the use of our socials are studied, watched and discussed before we sometimes meet them.
Over time, an active and professional look of our business socials, like a website, is an open market, 24 hours a day. Socials deserve attention now, and not just a post to make a sensation.
Of course, before publishing this article, I looked through my socials to verify that they were in order. Follow them now for more articles to come.
Thank you,
Jeff
Source: we are social.com + Infogram
Images credit: banner image from pexels.com
Your Socials are watching - The Serie
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I edit the content of existing sites via CMS in addition to creating sites with WordPress and Squarespace. I have been producing website content as a webmaster since 1998.
I help companies get their first website up and I improve the performance of existing sites.
Yes, I’m Mr. Analytics and my reaction time to new digital marketing is daily, which allows my clients to have optional and trend-cutting tools.
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