Special Advertising Pages and Website Display
Column #itSAMarketingThing 12: Special Advertising and Web Splash Pages.
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Promote a Business on the Web
The quality of web content and promotions is important. Writing a good article to sell your products and services is an asset. Social announcements and email communications are essential.
Writing the promotion for your next season requires accuracy and market research as keywords and targeted audiences. Programming these communications on the website also involves referencing and indexing requirements to be implemented. Correcting and translating isn’t always done using Google’s tool, right.
In respect of all these actions, and the time taken for each task, it’s important to take the time to publish and reproduce our communications on our professional digital tools and website. For that, to produce the guidelines will help. Decide in advance the hashtags, slogans to use and the dates of online posting. Also share the dates with your staff and partners. Also decide the topics of future articles and promotions and which campaigns will require an additional web page to produce, which images will need to have a different logo for the holidays or the Black Friday period, and so you can produce material in batches.
Once the texts and visuals have been created, as already mention, the web layout of our promotions is also important. Let’s focus on a web page we produce as an advertising page, or what we call a Splash page.
THE SPLASH PAGE
What does a good promotion page include?
The four Marketing Mentions. The priority in the text to the 4 p’s: product, price, place and promos. Usually in order.
A simple layout. Think about something simple to program. Easy-to-understand wording. Use low weight visuals that upload in less than 1 second. Combine the branding of your promotion with the layout of the web page, so the visitors know they arrive at the right lace after clicking the link they followed. Place special, sale and discount options prominently and make sure to test the choices and promotion codes before putting them online.
Technical aspects responding to search tools (referencing). Of course, for cases where we want our web page to be offered in search engines. Consider having your new pages indexed. Here is the link to Google’s Google Search Console. All we have to do is use the request indexing function and enter the new link to our web page.
Maintain interest on the website. Offer related products, groupings, categories or tags that allow visitors to deepen their discovery of your business. Let’s try to keep the reader’s interest on the website as long as possible before offering to visit our social media or subscribe to an email membership.
We like to see comments, usage tips and order reviews from consumers at the end of a landing page on websites; instead of taking the risk of referring customers to the comments sections of platforms external to the site. This additionally helps increase the required character count of web pages with quality content, as recommended by SEO techniques.
How to Promote Our Promo
Budget: $0. There are several ways to disclose a promotion before thinking about putting a budget into a paid campaign. The first is disclosure to workers in the company. A marketing department should always let everyone in the company know about a promotion, distribute communication with the code to all departments and why not encourage disclosure on their social networks with an internal competition?
Tip: Reward subscriptions and customers. Like a discount on a future purchase, an e-book as a subscription gift or an extra item in a package offer.
Tools: Banners and pop-ups inviting subscriptions or discounts are tools to use for a global impact. Remember although we have a page dedicated to our promotion, visitors arriving via our contact page won’t see it. You should also advertise the promotion throughout the website. An invitation to visit the promotion page in our menu section or at the top of the site (Header) is also a general display option.
Advertising
Conclusion
Hopefully, our next display page will become the star of our website.
Remember a Splash Page isn’t a regular web page. You must reserve a direct text with the minimum of details other than the promo itself. The promotion is placed at the top of the page and go straight to the point towards the purchase or reservation action.
See you in the Blog!
Jeff
Cr Images and production: W+M Services
Blog Tags
Websites - creation, management and design
I edit the content of existing sites via CMS in addition to creating sites with WordPress and Squarespace. I have been producing website content as a webmaster since 1998.
I help companies get their first website up and I improve the performance of existing sites.
Yes, I’m Mr. Analytics and my reaction time to new digital marketing is daily, which allows my clients to have optional and trend-cutting tools.
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The digital marketing chronicle dedicated to startups, SME and entrepreneurs. Promote a business and disclose a company’s administrative information on the web.