Facebook for Businesses and Socials in 2025
A review of publishing trends, sale and marketing management techniques and use of business Facebook tools, the most used social network of all generations.
Hello,
Although competition is fierce, Facebook is still the leader in the use of social platforms. Here is recent data revealed in January 2025 by Metricool:
Users = over 3 billion per month.
Languages used = English 56%…, French 4.9%.
Devices: 84.5% mobile only, 14.3% desktop and mobile, 1.2% desktop only.
Facebook is the third most popular site, behind Google and YouTube respectively. It’s therefore favourable, if the audience is ready, to display a company there.
Here is a portrait of publication trends, management optimization and use of the tools offered by Facebook. Time to update for spring!
This report features:
Reach a precisely targeted audience
Learn how Facebook's advanced advertising tools in 2025 enable businesses to reach specific customer segments, thereby increasing the effectiveness of your marketing campaigns.Enhance your business credibility with Meta Verified
Discover how obtaining the Meta Verified badge can boost customer trust in your brand by confirming the authenticity and reliability of your business on the platform.Optimize your marketing strategy with the latest trends
Understand the changes in Facebook's algorithm in 2025 and explore tips to generate more engagement, ensuring better visibility of your content to your target audience.
MusicScore: This report was written and produced while listening to Billy Idol. Hear this classic Eyes Without A Face.
Facebook still relevant in 2025?
Top 5 most used social media, according to the study between September 2023 and September 2024, the period during which the study data was collected. In a sample of 1,387,475 accounts:
Facebook with 662,338
Instagram with 391,463
TikTok with 100,667
LinkedIn with 55,575
YouTube with 49,107
X (24,909)
This data itself helps answer the question of the relevance of using Facebook in our business strategies. The answer remains yes in 2025.
However, it is important to adapt our publications to our readers according to their use of the platform. This is perhaps what makes the distinction between a profitable campaign and a forgotten publication.
Diversified use of social media across generations
Because still according to statistics, each generation of users uses the platform differently. We should therefore talk to them and offer them our products and services in a personalized way. It is true that a young professional does not use the platform like a retired person, although both may consume the same products.
Here are the Metricool usage results by age:
Generation Z (1995-2012): The most used media is Twitch (48%), followed by TikTok (37%) and Instagram (33%). This generation uses all platforms and is generally the second best user. However, for Twitch, this generation is truly the biggest user of this platform.
Generation Y (1980-1994): The most used media is LinkedIn (41%), followed by Facebook, Instagram and X (39%). This is the most active generation overall on all social media with an average usage percentage on each platform always above 36%.
Generation X (1965-1979): Facebook and LinkedIn have the majority (31%), followed by YouTube (27%) and Pinterest (26%). Instagram and TikTok are 5th and 6th. This generation isn't really on Twitch.
Baby boomers (1946-1964): Use of social media is less from this generation. Usage is the same as Gen X, but on average 20% less. So Facebook and LinkedIn are the popular media with 11%, followed by YouTube, Pinterest… This generation is very little on Instagram and TikTok and is not on Twitch at all.
At first glance, we can immediately see that younger generations prefer platforms with mobile display, Story and Reel in publication. Reaching a boomer with a Reel on TikTok may be less lucrative. It is therefore possible to create different campaigns for each generation. For example, an image, gallery or corporate video promotion for a paid publication on Facebook and LinkedIn; a second, more dynamic promo can be in two 10-second episodes, in Story and Reel format for TikTok, Insta and YouTube.
Example of social media content by generation
Baby boomers
Nostalgic publications (old photos, memories)
Tips and tricks for retirement and well-being
News and social debates
Sharing photos and family moments
Inspirational Quotes and Motivational Content
Examples of posts:
“Memories from an incredible time! Who remembers these objects from the 70s? »
« 10 tips for an active and fulfilling retirement »
Generation X
Tips for managing work and family
Investment and career information
Travel and leisure
Personal stories and life experiences
Health and wellness
Examples of publications:
“5 tips for reconciling career and family life without stress”
“Are you looking for ideal travel destinations after 40? Here are our recommendations.”
Generation Y (Millennials)
Personal life experiences in storytelling
Humorous and meme content
Social commitment and important causes
Financial tips and personal development
Pop culture and trends
Examples of publications:
“When you realize that your 2000s are already vintage…”
“Investing before 35: myth or reality? Here is my opinion.”
Generation Z
Short and interactive videos (Reels, TikTok, stories)
Challenges and viral trends
Committed messages (ecology, equality, diversity)
Gaming, technology and digital culture
Participatory content (surveys, quizzes, live)
Examples of publications:
“New challenge of the moment! Who's up for trying? »
“This new techno gadget is so cool! Who has already tested it? »
By personalizing publications according to these age groups, we maximize engagement and the relevance of content for each audience.
Understand your audience to create relevant and engaging content
Message adaptation: Facebook posts need to be generation-appropriate, just like content marketing which requires customization according to the characteristics and needs of the target audience. This improves engagement and relevance of messages.
Content marketing does not only seek to sell, but to provide useful and engaging information, just as publications adapted to generations aim to capture their interest according to their preferences.
As each generation prefers a type of content (videos for Gen Z, informative articles for Baby Boomers), content marketing uses various formats (blogs, videos, infographics) to reach its audience effectively.
Content marketing offered by social media
With the trends in the use of content marketing and the greater consultation of comments and opinions of consumers in the virtual market, it was normal to discuss the use of social in our methods of brand representation. For many, good use of networks is directly associated with sales figures. This is an avenue to take for many new businesses without significant financial resources.
It isn’t necessary to have several social media platforms at the start of your entrepreneurial venture, unless your field, like my freelance service, requires you to demonstrate expertise in the use of several social platforms. I always advise focusing on operations and management of one business page on one media outlet at a time.
Also, in this report I use the example of using Facebook, but perhaps your company needs an account on a different platform with exclusive content, such as videos of your equipment, manufacturing process or machine tool in action, where a YouTube channel would be much more useful to you than posts on a Facebook page in the first place.
Use the main points of these two reports to apply actions on your new social media, the one that will suit your project and how your content will allow you to stand out from your competitors. Basically, no matter the choice of the first social media, there will always be a user’s guide to get you started, as well as Google to find articles that will advise you on the winning trends to follow.
For more details on developing a content marketing promotion strategy, this article will advise you:
How to Plan Digital Content Marketing Strategies
Learn to publish web content of your business products and services that attracts and builds client and customer loyalty.
Conclusion
To finish this article on the use of Facebook’s business with highlights. Here are 10 statements that demonstrate the usefulness of Facebook Business and content marketing:
1. Massive and diverse audience, with more than 3 billion monthly active users, Facebook remains an essential lever for reaching a large audience.
2. Personalization of content by generation, since each generation uses Facebook differently, allowing posts and marketing strategies to be tailored to maximize engagement.
3. Ultra-precise targeted advertising, because Facebook Ads offers advanced targeting options (age, location, interests, behaviours) to reach exactly the right audience.
4. Loyalty and interaction with the community, thanks to groups, comments and messaging, Facebook allows you to create a close relationship with your customers.
5. Content marketing amplification. Yes, Facebook is a powerful channel for distributing articles, videos and infographics, which increase the organic reach of content marketing.
6. Generating traffic to a website. An active presence on Facebook helps redirect users to a website and increase conversions.
7. Adaptability to digital trends, because the platform integrates various formats (short videos, Reels, Stories, Lives) which correspond to new content consumption trends.
8. Measuring and optimizing performance with Facebook Business analytical tools allows you to monitor the performance of publications and campaigns to optimize your strategy.
9. Opportunity for SMEs and large companies. Whether for a small local business or a large brand, Facebook offers cost-effective visibility with options to suit every budget.
10. Complementarity with other digital strategies. Facebook can be integrated into an omnichannel strategy (email marketing, SEO, Instagram, TikTok) to maximize the impact of digital marketing.
In short, Facebook Business, combined with a well-thought-out content marketing strategy, remains an essential asset for strengthening a brand, retaining an audience and generating commercial opportunities.
Thank you for reading.
Jeff Maheux
Source: French Article Chiffres Facebook : les infos clés en 2025, de Metricool.com.
Cr images: production Services W+M
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