The Categories and Tags of Websites and blogs
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Webmaster Column - Office News - No 1
Hello,
Several adjustments have been made to the website lately. Particular attention was put to the basic aspects of the web pages and on the site in general, to meet the criteria of the algorithms of the search tools, at the expense of design and personal choices. Aren’t we making a website for visitors first? Here is the webmaster column of the month: The categories and tags of websites.
The Header and Footer of Websites
On websites, it is important to create sections, have a branding image for each service and highlight sections in common places on the site grouping together topics. All usually put in the form of a top-of-page tab. The header of the website.
In fact, the top and bottom of web pages are important for understanding visitors and search tools.
The footer menu, which is generally displayed via the site structure for all pages, becomes a place of choice and putting a website map is the best option for this site, which has web pages and web articles, with two different option showing.
The footer, which usually contains the company information, the terms and policies, and retention links (so the visitor can return to the site easily, like the social media links and mailing subscriptions).
Also, remember the footer is an important structure for search tools (Google, Yahoo, Bing, etc.), so its content needs to be impeccable: no mistake, no bad links, no error pages at any time.
Blog Categories and Tags
In order to demonstrate the extent of the library and the main topics of the blog articles, categories and tags have also been added to the footer menu for each language. In addition, the titles of the categories and tags are the keywords of the website, which will help with SEO.
Often editing for media companies, I use a lot, and still, tags and categories for each article. My advice for maintaining good efficiency with these display grouping features is to keep them up to date. Remove tags and categories which are no longer used, becoming boring for the reader.
Tip: I also review the names of the tags and categories annually to adjust the vocabulary to the tastes of the day. Tag change announcements are usually popular posts on social media and bring a lot of comments. Also, in terms of layout, let’s think that tags should help rotation on the site, but also help the reader in his choice of content, and not confuse him. I think marketers will agree for a maximum of three tags per article and only one category per article. This is perfect for both the reader and SEO.
Effective Website Management
For the reader, an effective grouping should link to a choice of several articles. The best is to have at least the next page tab showing, indicating daily activity of the tag or category. Remember also, for the reader, an empty tag equals a frustrated reader, that is simple as that.
I finish be saying empty cat or tags will decrease the reading average of your pages in your stats. So in short, you have to manage categories and tags like a public library, everything in its place and in order, so everyone finds their book.
However, when your grouping system works, it will serve you well on the visit returns and your readers will appreciate it, in addition to SEO advantages. That’s why all the media in the world use them on their site.
Conclusion
Here are some articles about Categories and tags I recommend:
(French content) 5 conseils pour bien organiser son blog avec des tags, de La fabrique de blogs : https://lafabriquedeblogs.com/blogue/5-conseils-pour-organiser-son-blog-avec-des-tags/
What Are Blog Tags? The All-Encompassing Guide You Always Wanted, de Bluleadz.com : https://www.bluleadz.com/blog/what-are-blog-tags-and-how-to-use-them
(French content) Catégories et tags – Bien organiser l'information sur votre blog # 2, de Muriel Vandermeulen pour Écrire pour le web : https://www.ecrirepourleweb.com/categories-et-tags-bien-organiser-linformation-sur-votre-blog-2/
Let’s talk in the next column,
Jeff
Production: W+M Services
Websites - creation, management and design
I edit the content of existing sites via CMS in addition to creating sites with WordPress and Squarespace. I have been producing website content as a webmaster since 1998.
I help companies get their first website up and I improve the performance of existing sites.
Yes, I’m Mr. Analytics and my reaction time to new digital marketing is daily, which allows my clients to have optional and trend-cutting tools.
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