Increase Web Pages & Blog Posts Reading Time
Webmaster Column - Office News - No 11
Hello,
If you’ve been editing and writing articles for a while, there was a time when blog posts were shorter. The length and number of characters to adapt the SEO conditions weren’t considered. Since then, tricks and applications to add suggested content flow help us to meet the content length condition.
To discern the quality of content from the scope of aimless posts, it’s necessary to look at the clicks and reading time of our statistics page. Thus, the goal is to add quality content used to increase reading time and incentive actions.
Here is an article whose subject is expected by many readers, the webmaster column of the month: the increase in the visitor time spent reading web pages.
The webmaster column on the daily management of websites, Office News, presents 2024-11: Increase Your Web Page Reading Time .
A required number of characters per page, an essential?
Minimum or maximum content length
Regarding the Google Search Console guide, the length of the content alone doesn’t matter for ranking purposes (there’s no magical word count target, minimum or maximum, though you probably want to have at least one word). If you’re varying the words (writing naturally not to be repetitive), you have more chances to show up in search simply because you’re using more keywords.
We must therefore see the length and quality of text on a page or an article as a display investment. In 2024-2025, SEO trends recommend web pages with content of more than 800 words; 1200 words for blog articles.
So we agree, no one needs to start writing an extra 400 words per article tonight.
Give an opportunity to learn more
There are several tips for extending the content of your pages; however, you must remember that the added content is consistent with the subject of the page and avoid filling or repetition.
For example, you can introduce a reference at the end of the page that has a related link to the subject of your page or introduce a section that mentions comments and opinions.
Of course, consider content that will allow you to provide additional information, thereby reducing your email exchanges and service management. Everything will also secure customers during the first contact.
Content helping with SEO (SEO)
Take advantage of this to start your blog, or introduce comments and reviews at the bottom of your product and service description pages. You can use the Read More scheduling feature to meet the required word count and shorten the appearance of the length of your texts. Adding an article from your blog, or a mention with a redirection link is also a way of following these criteria.
When I program end-of-page articles with the additional text display setting (a read more link below an article title that, when clicked, causes the rest of the article to appear on the page), the indexing the search tools consider not only the text of the page which appears, i.e., 813 words, but also the 2000 words of the rest of the article which will appear if the reader clicks on read more, including 2803 words, thus meeting the SEO factor. This is a way of referencing added content. Please note, your added content must be related to the subject of your page, or referred to related products. Search tools also spot low-quality added content and condemn its actions.
In short, like a presenter to an audience, read your compositions out loud to have a different perception. Cut out redundant items and find synonyms for repetitive words.
Advertising
Conclusion
Hope article will help you publish quality content for your website, social media and blog posts. Content writing and article publishing trends are taking more and more space in the promotion of products and services.
This popularity of detailed writing is explained by the adaptation to the prerequisites of research tools, which are increasingly specialized in reading websites, and which wish to cite only functional and useful pages for visitors.
See you on the Blog!
Jeff
Source: Google Search Console : Search Engine Optimization (SEO) Starter Guide
Production: W+M Services
Look at all the Office News columns via the Category:
Here is the list of all the tags from the English version of the Marketing Blog:
Websites - creation, management and design
I edit the content of existing sites via CMS in addition to creating sites with WordPress and Squarespace. I have been producing website content as a webmaster since 1998.
I help companies get their first website up and I improve the performance of existing sites.
Yes, I’m Mr. Analytics and my reaction time to new digital marketing is daily, which allows my clients to have optional and trend-cutting tools.
Follow the content of the marketing blog and participate in the articles by commenting, with respect, on the content of the site, intended for Quebec companies operating in the digital market.
Which social media stats matter at year-end? Reach, engagement, conversions... Learn how to review your digital performance like a pro.