The first Business Annual Report for startups
Column #itSAMarketingThing 11: A look at the statistics and details of the first startup annual report.
The chronicle of different and low-cost marketing for startups, businesses and entrepreneurs. It’s a marketing story is told every month in the Monthly Ticket of the Marketing Blog.
Evaluating the year a business was launched
Accompanying the administrative activities of closing the fiscal year, the first business balance sheet serves to measure the veracity of the business plan.
Besides evaluating the return on investment of sales and promotion actions, it’s nice in this assessment to have an idea of the labour time for each activity. Sometimes the creation of design or the long productions can affect the progress of the initial business plan, which will also need to be updated.
At the financial and legal level, I leave this BDC article on the company balance sheet. Let’s focus here on concrete actions related to digital tools and promotion.
Annual Web Analyzes
Moreover, the BDC offers a free online tool to help us measure the effectiveness of our website and its performance. Visit it all here.
Of course, it’s hard not to talk about Google Analytics when we evaluate stats and collect statistics on visitor behaviour, sections visited, search origins, and more.
This marketing column will help you analyze your website visitor statistics and understand early business audiences.
Website Statistics and Analysis of Visitors
Webmaster Column - Office News - No. 2
Check communication actions
Yes, it’s possible to have too much business communication. Whether it’s email subscriptions and weekly mailings to members to produce, publications and paid advertisements on social media and search engines, or via sales documentation for prospects and customers, communication takes time, organization and direct or labour expenses.
In the launch year, we prepare and distribute information to make ourselves known and make our first sales. We’re therefore able to evaluate our publication process and see, according to statistics and purchases, the actions which have great results and those ending in lost of time and costs.
Be Drastic and Cut Losses
Yes, sometimes it’s difficult to say goodbye to a publication that we like to prepare, or a favourite social network, but after the first year it’s important to direct actions towards the right options and put an end to the non-paying procedures. Who wants to trip over poorly installed carpet for the next ten years? Finally, removing a non-productive action doesn’t necessarily mean throwing everything in the trash, but perhaps identifying the faulty elements for a future activity.
Low Budget Communication
Using social media is a good example of switching off in startup mode. I always advise using social media in launch mode, often even before setting up a website or physical location. If the confidentiality of the project allows it, of course. Social provides excellent references for market research or a service launch to publicize. Entrepreneurs and startups can often use too many social platforms. The end of the first year of existence is the perfect time to make this decision about which networks to keep and which to cut; those who don’t punch. So W+M Services went from seven to four social media outlets after the first year and that time was invested elsewhere in the company as needed.
Budget: $0. Create a task chart to note the time for each function creating communications and promotions. A task board will also prevent oversights in the writing stages, especially if you produce your material over a long period of time or annually. This tracking table will save you time when you open your work file, avoiding each time asking us where we’re in project x.
Tip: Identify your winning actions and repeat them. Identify your actions to work on and improve everything. Identify your losses and work to avoid them.
Tools: When we have several projects in production, task management tools like Asana should be used. You will never manage projects again without these apps once you try them. Often, free options are more than enough for most businesses.
Advertising
Conclusion
Yes, it is necessary to take some time out to better establish new goals. Celebrate your successes and your employees and learn from your areas of work.
See you in the Blog!
Jeff
Source: Business Plan For Entrepreneurs from BDC.
Cr Images and production: W+M Services
Blog Tags
Websites - creation, management and design
I edit the content of existing sites via CMS in addition to creating sites with WordPress and Squarespace. I have been producing website content as a webmaster since 1998.
I help companies get their first website up and I improve the performance of existing sites.
Yes, I’m Mr. Analytics and my reaction time to new digital marketing is daily, which allows my clients to have optional and trend-cutting tools.
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