Relationship - Monthly Ticket - April 2024
Hello,
I was looking forward to this Monthly Tix about professional relationships and corporate representation documents helping and supporting our most valuable assets, our clients, as well as the search for leads.
While a corporate website and social media help with the recognition of our company’s brand, products and services, and various aspects, the fact remains it is necessary to take the lead and undertake prospect research.
For most of us, not everyone knows who we are. You have to prepare and take a process that I call dissecting your sales path to create effective documentation to get yourself known and sell your products and services.
In this April orange issue, I present a series of three articles on business presentation documentation for prospect research. Elsewhere, the #itSAMarketingThing column focuses on the importance of listening to customers and the webmaster’s post, Office News, introduces the subscription system for the marketing blog articles, the very first W+M mailing list! Everything is free so that you can receive articles by email!
MusicScore: In the tradition of the Monthly e-mag of 2024’s fruity music list, I suggest you listen to R.E.M. and the classic Orange Crush!
Get the complete list of Project 12 musical topics on the YouTube channel - The Fruit List Score.
The Monthly Ticket of March 2024 features professional relationships and documentation for business and product and service presentation to prospects and customers
The Sales Documents Serie
Three reports about the documentation for business sales department and entrepreneur to guide your prospects research:
Step 1: The Inventory Presentation - Media Kit
Step 2: The Sale Document - product and service
Step 3: The Partnership and long-term relationship Document
Online for you
The Content Direction Document - Media kit 2024
A general document, catalogue or media kit, presenting the company and a range of products and services.
Your Sales Journey - The Sales Documentation - Products and Services
Sales documents on the products and services, including prices and promotions, explanations and technical details to use the product and service, or to start the purchase or reservation process.
Long-Term Relationship – The Partnership Document
Professional relationships, partners and third-party services, or business associations… How to find the right ones for our company, how to approach them and what to prepare for the perfect documentation.
Of course, for those interested in advertising placement in an article on this blog, I invite you to visit the W+M Advertising Service section, where you will find the 2024 and 2025 sales, partnership and Media kit documentation, as well as visitor information, scope and specifications from the W+M Media.
Monthly Partner Advertising
The chronicle of different and low-cost marketing for startups, businesses and entrepreneurs. It’s a marketing story is told every month in the Monthly Ticket of the Marketing Blog.
Chronicle 4: Listen to Your Customer Service
The importance of knowing the customers, walking on the floor and chatting with colleagues who have direct contact with customers, studying complaint emails and finding immediate solutions, especially when there are losses, keeping an eye on the feedback from the sales department and listening to other departments in their routine to adjust the content of the website and meet the needs requested, avoid possible repetitive complaints and announce your actions, when possible. Yes, announce and promote the improvement of your service. Here is a list of everything you can learn from your customers, both active and passive.
Thanks to my father, I learned as a kid, even before I started working, every person in a company is important, has a place and a reason for being in a position in a business. It’s a principle I’ve always respected. Since my job in a company is often to solve problematic situations on digital tools, I have always had the opportunity to make changes and improvements aimed at freeing up and optimizing administrative processes. Listen to my colleagues, customers, people in queues and after-sales or post-event comments, as customers leave the room or the company, to get to know a different perspective of the product or service and thus, always work by improving the service.
Budget: $0. Yes, we often already have all the information that allows us to improve our sales and after-sale process. All you must do is take the time to put yourself in the shoes of a visitor to understand their point of view and find a solution! I find dozens of them a day just by taking a walk outside, looking at the large windows of the surrounding businesses showing beautiful posters without any QR code, or even a web address, in front of a parking lot with 300 spaces.
Tip: Everyone in a business should be able to chat on the floor with customers, listen to feedback and discussions from the retail community, and take concrete action. Customers in 2024 shouldn’t have to respond to torture, go through multiple forms, or sign up for a presale to simply view our products, view our service information, or get basic general information. Everything should be accessible with one click via mobile. Let’s display QR Codes, identify our web promos and mention everywhere the link to subscribe to our mailing list, which will make our life easier at the end of the line as entrepreneurs. In short, we need to help ourselves help our customers and visitors by making their life easy virtually! Everyone has a mobile in hand! There are so many opportunities to display direct purchase links now.
Tools: Tools and apps are diverse, easy to access, and often free to help us promote, display, and inform the public about our products and services.
We’ll talk again in the next column.
Access all the #itSAMarketingThing Columns with the new category: Visit here Marketers!
Office News. The chronicle of the daily digital activities on virtual sales tools published in the Monthly Tickets of the Marketing Blog.
No 4: The Implementation of an Email Subscription System
The arrival of spring brought a lot of administrative and technological changes for W+M Services. A new www.web-plus-marketing.com domain, moving the material to a new website hosted on the Squarespace platform, and redistributing the content on social media.
Yes, as of March 13, 2024, you no longer read the articles of this blog from the jeffmaheux.com domain, since it is my personal site. The content of the W+M agency now has its own website, with the aim of putting an online email subscription system.
Integration of Subscription to a Mailing List
I’ve been finding it difficult over the past few years with business pages and accounts to reach followers on social media. We don’t always want to set budgets for each post to reach the followers of our accounts, often reserving budgets to find new members and prospects via ads.
Although I personally find receiving too many emails and spam of all kinds, I made the decision to integrate a free mailing subscription to allow W+M visitors receiving future blog posts by email, rather than following the social media to keep up to date with new posts.
Responsibilities for data collection
In a business project, the first perception of customer data, whether it’s a database of prospects we start using an application or putting a contact form online on a web page or integrating an automatic email-subscription form for a mailing list, there are certain responsibilities and legal information to disclose.
If you are put online your first visitor data collection system, in terms of privacy, liability disclosure guidelines and other legal details, I just wrote this article to help you: Web Policies - Part 2 - Mailing and Form.
Once your policy page is online, I invite you to embed the link in the subscription form you are going to program.
Read the complete Webmaster Column here
Next column: 2024-05 - the transfer of sites to website platforms.
Sign up to receive it by email;)
Bonjour le monde !
So, talking about gardening, who started planting the seeds? As you may notice, there are a lot of plants in the office now.
On the visual side, W+M Services is finally working on a first official logo. Yes, I must admit the logo is usually created long before the website.
Have a great month!
Thank you,
Jeff
Cr Images: W+M Services
Monthly Ticket and Editorial Theme: Under The Clouds by JM Musique
Production: W+M Services
