2024 Digital Marketing Trends Study - Q2
Hello,
What about the trends announced at the start of the year for web sales and digital marketing? Why not review the situation after six months of 2024?
Let’s look at the top 5 digital marketing movements for 2024 published last December.
Also, the second half of the article is about writing sales content for websites and digital tools. Let revise everything to prepare the promotional campaigns for the rest of the year!
MusicScore: while writing this post, I listen to The Best of Bruce Springsteen! I suggest listening to Glory Days while reading this. What a classic!
Listen to the MusicScore complete list on YouTube! Enjoy the Music at Work!
A look back, and updates, on web and marketing trends from the beginning of the year to adjust the promo for the rest of 2024!
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The 2024 Digital Marketing
Last November, HEC Montréal’s Digital Agency-School published a post about the upcoming digital trends in marketing for 2024 in the form of 7 points. I immediately noticed the word content on each tendency.
For content writers, the importance of personalizing to customers on several platforms forces us to see the possibility of making several promotional versions of the same product. customization and content direction require us to be creative against artificial intelligence writing.
Finally, the quality of the language and SEO should always be impeccable on any web tools and the demand for visual, clip and video productions is also on the rise.
Here are the top trends at the beginning of 2024 to compare the situation. What do you think 6 months later?
Top five Digital Marketing Trends
A top 5 of what is foreseen in virtual marketing for 2024.
1- Including artificial intelligence (AI) in digital marketing. AI was predicted to change many things in the merchandising of products and services. The introduction of sales texts and AI-generated web content is still the main topic of 2024. What do you think?
2 – The Tik Tok movement and REELS. This point goes against the first trend of automated editorial content, exploiting REAL and direct to demonstrate the human aspect is totally a path to take in 2024 if your field allows it. The use of voice tools and podcasts are in vogue.
3 – Subscription elsewhere than mailings. How many emails do you receive? Are you able to identify the ones you want or do you give up when you see the length of the list of unread emails and drop everything in the delete file? It seems consumers in general are opening fewer emails and turn to social media pages to stay updated with a brand, watching REELS, live clips and newer videos, in addition to read comments, advice and not to’s. Have you also noticed the return of long posts on social networks and the use of event creations in general since the last quarter of 2023?
4 – Getting found on search tools. Whether in terms of the natural referencing of websites or the registration of companies in the base of company pages, you must be visible and found from a mobile search. If only to be seen locally by your immediate neighbourhood, usually around 20 to 30% of annual turnover.
5 – Introduce yourself in 15 seconds. Of course you have to be able to introduce yourself and your business digitally, and in person, if only for Zoom meeting openings and introductions, it’s important to introduce yourself in 15 seconds maximum with the right words. There should be no hesitation in your presentation and as in the theatre, this line must be told at any moment, whether in a formal meeting or when meeting a former client at the grocery store or a prospect in the parking lot of your office. It’s time to practise in front of the mirror!
Access the original Trend ticket
The Digital Marketing in 2024
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Marketing and Writing Sales Content
The use of social media, blog articles, community platforms and related entertainment posts aren’t from last year. These sales techniques were immediately used when each social network was launched.
The consumer purchasing movement has evolved towards aware, secure virtual purchases enhanced with comments, opinions and ideas for use, which are distributed and conveyed on social media and other digital media.
The sale text keeps the same mission, to sell
The text content is the general interest of a sales text, hasn’t changed and it always expresses, states, and demonstrates the reason for the need for the product or service for the reader.
In the digital domain and web display, adding too many elements besides statements and details of products, dates, prices, legal and commercial notices, will cause us to lose the reader’s attention. It’s rather usual to adopt a professional writing style and a universal wording, easy to read and which will be understood by all visitors, reserving the more detailed communication in a future web page or a PDF document.
Also remember that a photo is worth a thousand words in sales and that visual support can add elements to a short, direct and effective text. There is a difference between writing a book and the content of a page on a website. Let’s get straight to the point.
Once your text is well shaped, corrected, checked and translated, make sure you find the best location for it on your web page, surrounded by a clear layout, to highlight it.
Verified Content
Regardless of where we publish, a customer, fan or consumer expects us to provide clear, accurate and truthful content. Also, this becomes essential when discovering our company, or our website and our products and services.
The basis for creating good content will always be neat text without spelling errors, a clean visual, adequate layout and functional technical attributes (article link, share link, source link and signature link).
Adapting your content
Whether we publish an article for a blog, a text to present a service on our website or a message on a Facebook page, it’s important to adjust the writing style and content to each information distribution platform. Although it seems easy at first, adapted composition can become repetitive and strenuous, but it’s worth the effort.
Use social sharing tools to save time with an introductory sentence and distribute your articles and blog posts to reading platforms via CSS.
Conclusion
The importance of writing and humanly created content are likely to become an asset in the coming months. Already, designers must specify whether their compositions and creations use AI. Recently, we have also realized the impact of the use of this common writing and its lack of originality.
As a content creation and production company, these findings are, of course, pleasing, but also calming after several months of wondering if our profession would disappear completely.
Finally, we’ll see you again at the start of the year for the trends for 2025.
Best,
Jeff
Sources:
Images credit: W+M Services
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