Using the Business Meta Advertising Services

Column #itSAMarketingThing 7: Meta's business products: Facebook, Instagram and company B.

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I’m a songwriter Mom, why a Facebook business page? 

Hi, good evening,

And here I am on a Wednesday, sitting in front of an open window on a May evening with the sound of frogs, clicking on the tab to start a new Facebook account for a business page to generate interest from prospects, customers, and fans, using advanced promotion tools, account management, and sharing options, and soon having access to statistics, audiences and advertising tools, and more… OK, even my mother seemed to know I needed a professional account!

Easy FB

User Friendly is what comes to my mind when creating a Business Facebook page. The simplicity of the guide to start a page, with information links at each stage of the process, and the help and continuous improvement on options offered, makes Facebook a remarkable and complete sales tool.

Let’s try it like, now…

Starting a Business Account

Come on, Popeye, five steps to follow, according to the user guide for opening an account. That’s just enough time for a good 45-minute CD! Let’s go:

I am therefore taking the example of the new Facebook page to be created for the company JM Musique, the sister company of W+M Services which produces the entire musical side of content production, internal and external.

Step Number 1: Creating the page

• Creation of the name of the company or professional; I put a link about the company name not to be used. 

• The category of the account or company 

• Bio, or presentation text, optional. (Ex.: Musical creation and production service, author and composer.) 

And now step 1 is complete! Already, in the next step, the page status table, a comparison of similar pages, tells you your positioning. I’m currently listening to track 2 of the CD.

Step Number 2: Administrative details and contact details

• Company website address 

• Company phone number 

• Company address 

• Details of opening hours if the schedule has to be displayed 

• Profile picture 

• Cover image 

• The choice of the redirection button, either the link to your website to promote your products or services, link to your store or to your email directly, the choice is vast and a help table opens to guide us.

Are you the skipper type? Yes, I skipped a song and listen to the fifth track on the CD. I’m not very into slow songs when I’m working, I prefer rhythmic songs.

Step Number 3: Association with the WhatsApp account

A simple connection if you use the application. You can skip this step and do it from your mobile.

Step Number 4: The invitation to share

The registration process involves by default a step of sharing the new account with the contacts (friends) of the creator account. This portion of the registration is not mandatory if you prefer to announce your new account later, while you make a few publications in your page before the presentation.

I’ll pause the CD at track 6 to explain my point about sharing our first business account. I know it can be awkward to show a new Facebook account with only one or two followers. The trend is to share the new business account with our personal followers, or ask employees to do the same to get more members.

There are different methods of disclosing a new social account and many entrepreneurs ask their personal followers, as suggested in Facebook Step 4, to share their business posts, while others prefer to put a budget and target an audience and postpone this step to focus on newcomers from their campaign.

I believe, before deciding to share a new business account on personal media, we must consider whether these new subscribers are beneficial for the brand image and the search for prospects, or not.

Shares only leading to hours of responses in writing and answering comments without leading to a sale are perhaps not recommended. On the contrary, if your personal subscribers are your target clientele, then no problem, we share our livelihood as suggested in step 4, taking the time to compose a beautiful invitation to subscribe and share.

Step Number 5: Acceptance of notices

Yes, Meta sends communications and we need to agree to receive notifications and promotional marketing emails. A simple click while track 6 of the CD is fading out. It ended up taking less than 30 minutes.

I then invite you to visit Instagram to create your account and link your Facebook and Instagram business instances to take advantage of the Meta publication table to manage your accounts easily, see statistics, respond to requests via Messenger and schedule publication, story and Reel.

Here are the new JM Musique accounts:

Budget: $0. Yes, it costs nothing to operate a Facebook page. The expenses in money, or time, are the writing and creation of the material, the daily management of the customer service. Also a budget if your boost publications and advertise. Now, the time to publish and to operate accounts is saved with the sharing linked options. Adding your participation in groups and communities related to your field is also an investment of time, like any good publicity campaign and marketing strategy.

Tip: Although I work with Facebook daily and read news and blog articles about it, I always subscribe and read Facebook and Meta’s offers and tips guides mailing. This allows you to know what’s new in the system. 

Tools: All visual material and video creation applications, such as Canva, CapCut or Photoshop, give very good results for publications on social. The investment will rather be in text writing and correction applications. Facebook pages involve composing and networking for a better efficiency.

This article about using META’s paid advertising services with Facebook might be helpful to you if you aren’t experienced with it. Written a few years ago and featuring an early W+M campaign, the report and its information are updated twice a year since.

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Advertising

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Conclusion

So I listened to the rest of the CD while writing this column. This shows you the important interest of having a Facebook page for a business. Once associated with Instagram and Threads accounts, besides the possibility of advertising and exploiting the local commerce searches of users, we have a very great tool for our digital marketing communications. It’s free, why not trying it.

Yes, mothers, they’re always right! Except for some music tastes…

See you in the Blog!

Jeff

Source: General conditions of Facebook pages.

Cr Images and production: W+M Services

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Blog Tags

• webmaster
• entrepreneur
• music
• writing
• digital marketing
• socials
• sales
• customer
• policies
• seo and sea
• design
• stats and analysis

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