Working at Home - Monthly Ticket - July 2024
Hello,
You might notice W+M editorial is sometimes humorous and rebel. The introduction of this Monthly Ticket about organizing workspace at home is no exception! Here are the big stars of the month of July: dinosaurs, cats and bird flights!
Also discover the webmaster column on budget preparation and the annual expenses to expect for the launch of a first business website, and the marketing column about Business Facebook and Instagram accounts.
MusicScore: This song by Lita Ford is the first piece found on the Project 12 lists. Not released as a single, this song comes from her solo album released in 1987: Blueberry. I invite you to read about the musical history of Lita Ford, guitarist and author, composer and performer.
Get the complete list of Project 12 musical topics on the YouTube channel - The Fruit List Score.
The Monthly Ticket of July features the working spaces at home. Have a great time at work this month Marketers! Bless.
Looking at Bird Flocks
I never cared about my posture at work, and especially in front of the computer and laptop. Being flexible and relatively fit, it isn’t programming for a few hours on the side of an old table that bothered me. Legs crossed, the chair swaying all day long, 2 large screens at 12 inches from my face and as you can read, I enjoyed working in the big way!
I wasn’t realizing the effects it has on my back, my shoulders and neck. I worked like this for several years.
My twisted back took over me a few months ago. I met Dr. Roxane Bertrand, Chiropractor, to finally feel good, upright!
Restoring posture while losing bad sitting habits is a big thing. It’s a long process and it includes a lot more than we could imagine. Besides reviewing seating positions at all times of the day and having to replace several pieces of furniture, whose cushions and seats are now incorrect; you have to look at the car seats!
As Dr. Bertrand told me in our first meetings, we must identify the problematic sources. Since I’m working in front of the screen all day, the main source of my problem was the position I adopted in front of the computer. The height and the orientation of the screen, and the distance between the screen and my eyes, were corrected immediately. With treatment, the stiffness in the neck and upper back disappeared and the mobility of the neck and shoulders gradually returned, and I finally resolve a tendinitis problem it also caused.
The desktop and the screen were changed too. I returned to a single monitor placed in front of me, at the distance of my arm. Meaning when I’m sitting and stretching my right arm, it’s only the tip of my index finger that touches the screen.
In terms of monitor height, my eyes are at the lever in the first top quarter of the screen and the top of my head is at the same height as the top of the screen. Thus, one looks straight ahead, as when you look through the window at bird flocks.
The height and position of my desk and the location of an adapted keyboard were done, and so the purchase of a work chair. I exercise and do stretching a few times a day since outside and now, besides fixing my back problem, I’m getting to know all the bird clans of the yard!
I don’t work with a laptop anymore. I only use it on the go if necessary. I invite you to visit Dr. Bertrand’s website and the article’s section on chiropractic, including the publication on desktop posture. You can use the translator of your browser to get the posts in English, as usual.
Thank you to Dre Roxane Bertrand, Chiropractor. Dre Bertrand Office is in Ste-Foy, Québec, Canada. (Easily accessible with parking - Corner of Chemin Sainte-Foy and Duplessis.) Seven-day emergency services. Welcome to the athletes and the whole family.
The Working at Home Article for Freelancers
A look back at locating a work space at home, with family, and with appropriate furniture for the needs of the worker and posture!
Professional Changes - Seven Years Later
Yearly, the month of July coincides with the anniversary of the registration and preparation for a return to school. This is the beginning of the history of W+M, now seven years ago.
Here is the report about my departure as a freelance website administrator. I was then full-time self-employed, while operating a virtual men’s clothing distribution store for a couple months already.
This report provides an overview of the reality of launching a business in Quebec and the lifestyle of an entrepreneur.
In this article, I also introduce AARTEN, school of the professional training in business launch I followed at the time. AARTEN formation is now given by a new educational establishment, namely Artopole – Maison d’entrepreneuriat artistique.
Report: Professional change - The start of full-time self-employment
Of course, a follow up report of 7 years latter is in production. Stay tunes by Signing up to read it!
W+M Event
JM Musique presents Under the Clouds, the Music Theme of the W+M Services e-magazine on August 1, 2024, at 12:30 PM.
The songwriter will present, via the JM Musique YouTube channel, the official clip of the song used in the openings and promotions of the Monthly Ticket, the virtual mag from W+M Services!
For the occasion, read The Making of Under the Clouds! An exclusive report from W+M Services e-magazine from the studio time of the song! Let’s Meet the Cat!
JM Musique is an annual partner and producer of the musical portion of digital creations from W+M Services. Discover the new website online now! www.jmmusique.com.
Monthly Partner Advertising
The chronicle of different and low-cost marketing for startups, businesses and entrepreneurs. It’s a marketing story is told every month in the Monthly Ticket of the Marketing Blog.
Chronicle 7: Meta’s business products: Facebook, Instagram and company B.
I’m a songwriter Mom, why would I have a Facebook business page?
… And here I am on a Wednesday, sitting in front of an open window on a May evening with the sound of frogs, clicking on the tab to start a new Facebook account for a business page to generate interest from prospects, customers, and fans, using advanced promotion tools, account management, and sharing options, and soon having access to statistics, audiences and advertising tools, and more… OK, even my mother seemed to know I needed a professional account!
Easy FB
User Friendly is what comes to my mind when creating a Business Facebook page. The simplicity of the guide to start a page, with information links at each stage of the process, and the help and continuous improvement on options offered, makes Facebook a remarkable and complete sales tool.
Let’s try it like, now…
Starting a Business Account
Come on, Popeye, five steps to follow, according to the user guide for opening an account. That’s just enough time for a good 45-minute CD! Let’s go:
I am therefore taking the example of the new Facebook page to be created for the company JM Musique, the sister company of W+M Services which produces the entire musical side of content production, internal and external.
Step Number 1: Creating the page
Creation of the name of the company or professional; I put a link about the company name not to be used.
The category of the account or company
Bio, or presentation text, optional. (Ex.: Musical creation and production service, author and composer.)
And now step 1 is complete! Already, in the next step, the page status table, a comparison of similar pages, tells you your positioning. I’m currently listening to track 2 of the CD.
Step Number 2: Administrative details and contact details
Company website address
Company phone number
Company address
Details of opening hours if the schedule has to be displayed
Profile picture
Cover image
The choice of the redirection button, either the link to your website to promote your products or services, link to your store or to your email directly, the choice is vast and a help table opens to guide us.
Are you the skipper type? Yes, I skipped song number 4 and listen to the fifth track on the CD. I’m not very into slow songs when I’m working, I prefer rhythmic songs.
Step Number 3: Association with the WhatsApp account
A simple connection if you use the application. You can skip this step and do it from your mobile.
Step Number 4: The invitation to share
The registration process involves by default a step of sharing the new account with the contacts (friends) of the creator account. This portion of the registration is not mandatory if you prefer to announce your new account later, while you make a few publications in your page before the presentation.
I’ll pause the CD at track 6 to explain my point about sharing our first business account. I know it can be awkward to show a new Facebook account with only one or two followers. The trend is to share the new business account with our personal followers, or ask employees to do the same to get more members.
There are different methods of disclosing a new social account and many entrepreneurs ask their personal followers, as suggested in Facebook Step 4, to share their business posts, while others prefer to put a budget and target an audience and postpone this step to focus on newcomers from their campaign.
I believe, before deciding to share a new business account on personal media, we must consider whether these new subscribers are beneficial for the brand image and the search for prospects, or not.
Shares only leading to hours of responses in writing and answering comments without leading to a sale are perhaps not recommended. On the contrary, if your personal subscribers are your target clientele, then no problem, we share our livelihood as suggested in step 4, taking the time to compose a beautiful invitation to subscribe and share.
Step Number 5: Acceptance of notices
Yes, Meta sends communications and we need to agree to receive notifications and promotional marketing emails. A simple click while track 6 of the CD is fading out. It ended up taking less than 30 minutes.
I then invite you to visit Instagram to create your account and link your Facebook and Instagram business instances to take advantage of the Meta publication table to manage your accounts easily, see statistics, respond to requests via Messenger and schedule publication, story and Reel.
Here are the new JM Musique accounts:
Budget: $0. Yes, it costs nothing to operate a Facebook page. The expenses in money, or time, are the writing and creation of the material, the daily management of the customer service. Also a budget if your boost publications and advertise. Now, the time to publish and to operate accounts is saved with the sharing linked options. Adding your participation in groups and communities related to your field is also an investment of time, like any good publicity campaign and marketing strategy.
Tip: Although I work with Facebook daily and read news and blog articles about it, I always subscribe and read Facebook and Meta’s offers and tips guides mailing. This allows you to know what’s new in the system.
Tools: All visual material and video creation applications, such as Canva, CapCut or Photoshop, give very good results for publications on social. The investment will rather be in text writing and correction applications. Facebook pages involve composing and networking for a better efficiency.
So I listened to the rest of the CD while writing this column. This shows you the important interest of having a Facebook page for a business. Once associated with Instagram and Threads accounts, besides the possibility of advertising and exploiting the local commerce searches of users, we have a very great tool for our digital marketing communications. It’s free, why not trying it.
Yes, mothers, they’re always right! Except for some music tastes… Here is an article about boosting Facebook publication. Written at the time to start my professional services 7 years ago, and updated yearly since.
The Digital Marketing Monthly Column has its Category now! Click on #itSAMarketingThing to access all the topics.
Office News. The chronicle of the daily digital activities on virtual sales tools published in the Monthly Tickets of the Marketing Blog.
No 7: Website Programming Time
The word programming was in the spotlight last month at the W+M office since it was the time to integrate the first step of the e-Boutique on the website with the product programming. In the coming weeks, the second step will be integrated, i.e., automated payment, and the subject of the Office News of August.
So, let’s talk about item programming and web editing and especially the time you need to plan for it. Here is the website administrator column of the month: website programming time.
The Cost of Programming a Website
When purchasing a new car, there are certain standards and personal preferences we establish in our search criteria. In this search criteria, there is an obvious question that must also be answered which is the operation of the machine; it’s rare we accept to buy something that doesn’t work. There are therefore, behind the car and its proper functioning, a certain amount of time was put in the manufacture to meet the standards, conditions, legal and commercial aspects, and many other levels of product design, making the car work, been put on sale, been promoted, etc.
It’s the same thing for a website. All the following aspects must be thought of when releasing a first website and all have a cost, whoever does:
Site type and hosting and domain costs and the programming of identification and administrative parameters of the website.
Conception of visual and video material and subsequent costs.
Writing page texts, parameters description and SEO, and subsequent costs.
Programming the design, layout and testing each page, product, item, blog post.
Website launch and promotion time, and subsequent costs.
Site and company referencing in search tools and link indexing, and subsequent costs.
Regular management of the website, daily layout, check of statistics and responses from customers and visitors, and subsequent costs.
It’s therefore necessary to plan an adequate annual budget, a website from a programming package of $300.00 from a webmaster for 10 hours of programming will only give you the following numbers from the top list: 1, 4 and 6. So, who will take care of the other steps of the list, which are also crucial in the operation of an active business website, and often necessary even before the start of programming? Of course, many entrepreneurs will do it by themselves in a startup mode, but remember when programming, we aren’t doing money most of the time.
Calculate the Cost of Day-to-day Management
To give an idea of the total budget for website design, SEO, updates and annual validation, study of statistics and the promotion to bring visitors on the website (social media, Google Ads, third party and physical display and advertising) and who will take care of managing these tools and projects, is sometimes the great unknown from startups. I usually recommend starting with a professional page on social media before even thinking about producing a website, the time to get use to the job.
Also, let’s remember, a website has annual costs; it’s not a photo album that will remain active like an image gallery on Facebook. Making a website to showcase wedding photos may be expensive eventually.
The Frequency of Changes
Think carefully about your first presentation and your first brand image. It’s annoying to have to make frequent branding changes. Customers like to know about a site. The easier it is for them to use your digital tools, the more they will use them. That’s why it’s good to reduce the number of drastic changes.
Remember the last update of your favourite app, where we can often read a lot of negative comments in the following hours. If you make major changes too often, it may happen again. It’s better to implement small changes, one after the other, by explaining how it works to your customers. You can also make a promotion to introduce this new feature, which will encourage curiosity and perhaps more traffic to your site.
Learn how to work accurately and organize your digital tools efficiently and thus, you will have the best clientele in town!
Read more
I invite you to read the full column to discover digital marketing tips that will improve the performance of your new website and visibility in search tools.
Read the complete Webmaster Column here
August 2024 - Music and publicity
Often combined, advertising and music make a good team in digital marketing.
Additionally, with the rise of videos on social media and virtual clip channels, music selection, voice mixing and pronunciation can leave something to be desired in business communications.
In this monthly, we will see the main steps to integrate music successfully into everyday advertisements. We will also study how to monetize music in the virtual world.
Of course, as a composer, I have some musical surprises in store for you for this number.
Thank you for the support of our Monthly Partner, JM Musique! Visit the site for support! Best!
JM Musique web and social, a production of Services W+M.
You like the web platform! Check This Out!
Two Languages Plateforme featuring Home - About - Services - Contact - Policies and conduct rules - Purchase politique - Events calendars and press galleries by language.
The perfect web platform for entrepreneurs and startups with programmed options containing:
Two press galleries.
2 event calendars.
One bilingual media section featuring an official image with publishing credits gallery with multiple possibilities to attach, release and share PDF press releases.
Product and service web page with writing, visual and video editing options.
Products or services electronic boutique with electronic invoicing.
SEO advance notions programmed on web pages, press reports, e-store merch AND events.
Automated programming and publishing system for article and press releases with share options on popular social applications.
Like to add the W+M Promo and Branding
The production and publication of the website and the editing and launch of JM Musique’s social media were provided by Services W+M during the months of June and July 2024.
Visual creation, bilingual writing, development of the slogan and mojo and the conception of the branding and the visual material for website and social networks required one week of preparation, writing and visual design tests. One week of programming and implementation online (web and social) with programming of Meta campaigns followed to put JM Musique online July 14, 2024.
This services offer includes 140 images, bilingual and sized in the most requested formats, now usable for annual promotions at any time and in all administrative needs and documents for the JM Musique business. It’s a Rolls-Royce service!
(Socials = Facebook, Instagram, Threads, X [Twitter], LinkedIn, Tumblr, Tik Tok & YouTube. Format sizes: posts, stories and reels.)
The holiday season for many, the season of creating holiday visuals for others, digital marketing is filled with surprises and discoveries.
Having just completed the search for themes for the 2025 editions of the W+M Monthly Tickets, all newly programmed in the partners’ e-Boutique by the way, I reread the marketing trends from the beginning of the year and the sale and promotion of brands in using social media and communities is the most significant sales movement in the virtual domain currently, and this in several areas.
Another good reason to promote your business in this blog which publishes a virtual magazine monthly, right?
Until then, see you on the Blog.
Thank you,
Jeff
Sources:
La posture à l’ordinateur et la chiropratique, article from the website of Dr Roxane Beaulieu, Chiropraticienne, Sainte-Foy, Québec.
Formally AARTEN, visit the site d’Artopole – Maison d’entrepreneuriat artistique for information about programs and training offered, Montréal, Québec.
JM Musique - Press release of the launch of the video of Under the Clouds: August 1, 2024, at 12:30 PM.
Chronique #itSAMarketingThing : Conditions générales des pages Facebook.
Cr Images: W+M Services
Monthly Ticket and Editorial Theme: Under the Clouds by JM Musique
Tyrano report Music: Think About You by JM Musique
Production: W+M Services
Boost your online visibility in 2025 with advanced SEO strategies: voice search, AI, E-E-A-T, local ranking and more.