Statistics and Analyzing - Monthly Ticket - November 2024
Hello,
It’s important to check the statistics of digital tools daily. It’s also essential to take the time and analyze annual data. This helps to have a clear idea of the improvements to be made.
Learn from the past for a better future. The study of statistics is exactly that. Predict the fate of the company. We study everything about web stats in this issue.
Moreover, the marketing column number 11, #itSAMarketingThing concerns the organization of the first annual review and the evaluation of the corporation’s launch year.
Also, the webmaster tells us about the required number of characters or words per page. An SEO essential? Read in Office News.
MusicScore: honouring the colour of the November Month’ branding, here is a song from The Cure - Mint Car.
Get the complete list of Project 12 musical topics on the YouTube channel - The Fruit List Score.
Although it’s good to check the statistics of digital tools daily, it’s also important to take the time to analyze annual data. The Marketing Monthly Ticket of November will help.
Vote! 2025 #MusicScores
Yes! Vote for your favoured music score of every 2025 edition of the Monthly Ticket!
Until the end of November, choose your favourite song for the third quarter!
July - August - September
Yes, there is music in the 2025 Media Kit presentation. We can also vote for the featured song of the month! Votes for the first quarter are already open!
Listen to the songs and vote in the Subscription Page!
Enjoy the #musicSpirit!
The Fall Webmaster Editor
What a title hen? Yes, musical notes intermingle with the clicking sounds of keyboards and knitting pins here!
The first weeks of fall W+M were focused on the content direction for 2025. More precisely on the choice of themes and the writing of monthly digital marketing columns for launching companies, startups and SMEs; #itSAMarketingThing.
Side 1, Side 2, Side 1, Side 2, Eject!
When creating 12 texts in advance in content search mode, W+M listen to hard rock cassettes from the ’80s. For someone who loves learning and discovering in marketing, writing is a good time. Then this pleasure becomes a few weekends of programming.
Prepare, but Stay Up to Date
Even if writing in advance is preparation. This doesn’t mean the article isn’t proofread, corrected or updated with recent actuality the day of publishing. Who wants to publish a paper with outdated information?
Over time, and when the editor has deadlines and submission dates, writing up front may be a response to the infamous last-minute blank pages. Penning in a panic during a sleepless night is no longer my cup of tea; or rather, my many cups of coffee!
With W+M, I now enjoy prepping. This allows me to take on multiple writing contracts at the same time. But of course, everyone has their method of writing and their personal routine.
The Writing of W+M for 2025
Following last month’s annual analysis of website statistics, it was determined the content and concept of the Digital Marketing Monthly Posts, the #itSAMarketingThing column, were among the most popular topic in 2024 and returning for the next year.
I’m very proud to present to you the upcoming topics of the columns. And by the same time, to introduce and talk about the concept of It’s A Marketing Thing. Enjoy reading.
Jeff Maheux
First-Year Website Analysis: What Should You Look At?
Launching a website is one thing. Making it perform is another. After a year online, it's time to dive into the statistics to understand what works, what doesn’t, and how to optimize your site for the years to come.
Why Analyze Your Website After One Year?
The first year of a website is often a period of testing and adjustments. The main goal is to attract qualified traffic, understand visitor behavior, and improve the user experience. But how do you know if your site has truly met its objectives? This is where data analysis comes into play.
Rather than just looking at the number of visits, it’s essential to examine multiple key performance indicators (KPIs) that provide a realistic picture of your site’s health and its ability to convert visitors into customers or subscribers. Here are the main metrics to analyze after a year of online activity:
Unique Visitors and Page Views
These basic metrics show how many people visited your site and how many pages they viewed. A steady increase in unique visitors is a positive sign.
What to watch for:
Month-over-month comparisons to spot trends.
Traffic spikes during marketing campaigns or major content releases.
Sudden drops in traffic that could indicate a technical or SEO issue.
Bounce Rate
The bounce rate measures the percentage of visitors who leave your site after viewing only one page without interacting further. A high bounce rate may indicate that your site doesn’t meet visitors’ expectations.
What to watch for:
A bounce rate above 70% is generally a red flag (except for blogs or landing pages).
Check content quality and page load speed.
Average Time on Site
This metric shows how long visitors stay on your site on average. The longer they stay, the more engaging your content is.
What to watch for:
Pages with very short session durations.
Compare with competitor sites to see if your content is engaging enough.
Traffic Sources
Knowing where your visitors come from is crucial:
Organic traffic (Google search) – A good sign that your SEO is working.
Direct traffic – Visitors typing your URL directly.
Referral traffic – Visitors coming from other websites.
Social traffic – Visitors from social media platforms.
Analyzing these data points helps identify the most effective acquisition channels and those that need improvement.
Conversion Rate
This is one of the most important metrics. If your site has a clear objective (purchase, sign-up, download), how many visitors actually completed that action?
What to watch for:
Compare conversion rates across different acquisition channels.
Optimize landing pages.
Identify and remove obstacles to conversion.
Which Tools Should You Use?
To conduct this analysis, here are some essential tools:
Google Analytics – A must-have for tracking traffic and visitor behavior.
Google Search Console – Helps analyze SEO performance and detect technical issues.
Semrush / Ahrefs – Provides in-depth SEO and competitor analysis.
Hotjar / Microsoft Clarity – Behavioral analysis tools to understand how users navigate your site.
Matomo – A privacy-friendly alternative to Google Analytics.
Comin in the December Edition : Part 2
How to Organize Your Annual Website Review
Website analysis isn’t a one-time task. Here’s an effective method to structure your review:
1. Gather Data
Download all key statistics from Google Analytics, Search Console, and other tools you use.
2. Compare with the Previous Year (if applicable)
If you have data from the previous year, compare it to track progress.
3. Identify High-Performing and Weak Pages
Which pages attract the most visitors?
Which pages have a high bounce rate?
Where do visitors most often exit your site?
4. Develop an Action Plan
Once you’ve identified strengths and weaknesses, create a plan to optimize your site:
Improve SEO for underperforming pages.
Revamp pages with a high bounce rate.
Test new content formats.
Optimize user experience.
5. Set Goals for the Next Year
Define specific and measurable goals:
Increase organic traffic by 20%.
Reduce bounce rate by 10%.
Improve conversion rate by 5%.
In conclusion, one year after launching a website, conducting a deep analysis is essential to understand what works and what needs improvement. By using the right tools and following a structured methodology, this evaluation will help optimize your site and ensure its growth for years to come.
Ready to conduct your annual website review? Share your experiences and challenges in the comments!
A Column - Stats Booster
When we study ways to attract visitors and readers to a website with the aim of discovering our products and services, the notion of content creation will quickly be a resounding subject in our research.
Whether the message is editorial, audio or video, the importance of publishing and producing regular content ensuring longevity will be an asset to determine before embarking on creation.
Choose the right way to communicate
Thus, once the way to disclose our messages have been determined, according to our ability to generate, within the deadlines that we can ensure and the budget allocated, it will be interesting to have the points of view of an external perspective. Pre-show your project and content. This survey contributing to adjustments, corrections and comments is recommended.
It was then W+M began producing its editorial content to help promote its services. A column, published monthly, on digital marketing methods and tips for businesses.
The Article of the Month on Producing a Column
To show you the design method, from choosing the theme to the means of promoting a column, why not produce a blog article? Here it is. You will also discover the topics of the 2025 #itSAMarketingThing columns!
Thank you for reading this essay and your interest in the marketing columns.
It’s a pleasure to prepare your tickets for the year 2025. Twelve new articles to come. It’s a road towards a white paper, it seems… To be surely read in a near future.
Place your next Ad in the W+M publications
Reserve your advertising space in the 2025 chronicles by visiting the advertising placement store.
The W+M Music Reports are a presentation of Audio Production Partner JM Musique.
The Desert demo of the demoTalkMusicArt project of an artist entrepreneur and the reports in an EP on the virtual market.
Report 3 of the #demoTaklMusicArt project serie
Desert.
(Words and Music by Jeff Maheux. Arrangements from JMaheux and Angelo Labbate. Guitares ALabbate. Production ©JM2000-23.)
Since a couple months, it’s possible to listen to a demo of the first track of the next virtual EP. This is the spoken word clip of the piece, a version that you can discover now on the JM Musique YouTube channel.
Read, listen and look at it now in the Music Report.
Clips and Official Visualizer
Production of the lower-budget clip, commonly called an OV, for official visualizer, was done by ServicesW+M last December.
OVs are increasingly used in events to support music, artists or tracks that don’t necessarily have a large promotional budget. It’s also a method for integrating musical works that haven’t been released as singles to virtual video distribution platforms, such as YouTube, social media and others.
So, we will see fewer and fewer song videos that only use the album cover image as a video, for example, in YouTube channels. Of course, YouTube channels are now profitable for artists who use monetization as income.
Of course, and please, there are several ways to make musical pieces known; otherwise no artist would be performing on stage! This is what JM Musique’s reports will reveal in 2025.
Monthly Partner Advertising
The chronicle of different and low-cost marketing for startups, businesses and entrepreneurs. It’s a marketing story is told every month in the Monthly Ticket of the Marketing Blog.
Chronicle 11: A look at the statistics and details of the first startup annual report.
Evaluating the year a business was launched
Accompanying the administrative activities of closing the fiscal year, the first business balance sheet serves to measure the veracity of the business plan.
Besides evaluating the return on investment of sales and promotion actions, it’s nice in this assessment to have an idea of the labour time for each activity. Sometimes the creation of design or the long productions can affect the progress of the initial business plan, which will also need to be updated.
At the financial and legal level, I leave this BDC article on the company balance sheet. Let’s focus here on concrete actions related to digital tools and promotion.
Annual Web Analyzes
Moreover, the BDC offers a free online tool to help us measure the effectiveness of our website and its performance. Visit it all here.
Of course, it’s hard not to talk about Google Analytics when we evaluate stats and collect statistics on visitor behaviour, sections visited, search origins, and more.
This marketing column will help you analyze your website visitor statistics and understand early business audiences.
Website Statistics and Analysis of Visitors
Webmaster Column - Office News - No. 2
Check communication actions
Yes, it’s possible to have too much business communication. Whether it’s email subscriptions and weekly mailings to members to produce, publications and paid advertisements on social media and search engines, or via sales documentation for prospects and customers, communication takes time, organization and direct or labour expenses.
In the launch year, we prepare and distribute information to make ourselves known and make our first sales. We’re therefore able to evaluate our publication process and see, according to statistics and purchases, the actions which have great results and those ending in lost of time and costs.
Budget: $0. Create a task chart to note the time for each function creating communications and promotions. A task board will also prevent oversights in the writing stages, especially if you produce your material over a long period of time or annually. This tracking table will save you time when you open your work file, avoiding each time asking us where we’re in project x.
Tip: Identify your winning actions and repeat them. Identify your actions to work on and improve everything. Identify your losses and work to avoid them.
Tools: When we have several projects in production, task management tools like Asana should be used. You will never manage projects again without these apps once you try them. Often, free options are more than enough for most businesses.
Access all the Marketing Column in the Category
Office News. The chronicle of the daily digital activities on virtual sales tools published in the Monthly Tickets of the Marketing Blog.
No 11: A required number of characters per page, an essential?
Minimum or maximum content length
Regarding the Google Search Console guide, the length of the content alone doesn’t matter for ranking purposes (there’s no magical word count target, minimum or maximum, though you probably want to have at least one word). If you’re varying the words (writing naturally not to be repetitive), you have more chances to show up in search simply because you’re using more keywords.
We must therefore see the length and quality of text on a page or an article as a display investment. In 2024-2025, SEO trends recommend web pages with content of more than 800 words; 1200 words for blog articles.
So we agree, no one needs to start writing an extra 400 words per article tonight.
Give an opportunity to learn more
There are several tips for extending the content of your pages; however, you must remember that the added content is consistent with the subject of the page and avoid filling or repetition.
For example, you can introduce a reference at the end of the page that has a related link to the subject of your page or introduce a section that mentions comments and opinions.
Of course, consider content that will allow you to provide additional information, thereby reducing your email exchanges and service management. Everything will also secure customers during the first contact.
Content helping with SEO (SEO)
Take advantage of this to start your blog, or introduce comments and reviews at the bottom of your product and service description pages. You can use the Read More scheduling feature to meet the required word count and shorten the appearance of the length of your texts. Adding an article from your blog, or a mention with a redirection link is also a way of following these criteria.
When I program end-of-page articles with the additional text display setting (a read more link below an article title that, when clicked, causes the rest of the article to appear on the page), the indexing the search tools consider not only the text of the page which appears, i.e., 813 words, but also the 2000 words of the rest of the article which will appear if the reader clicks on read more, including 2803 words, thus meeting the SEO factor. This is a way of referencing added content. Please note, your added content must be related to the subject of your page, or referred to related products. Search tools also spot low-quality added content and condemn its actions.
In short, like a presenter to an audience, read your compositions out loud to have a different perception. Cut out redundant items and find synonyms for repetitive words.
Read more
I invite you to read the full column to discover digital marketing tips that will improve the performance of your new website and visibility in search tools.
Read the complete Webmaster Column here
December 2024 - Blog and Entertaining Content
It’s difficult to talk about digital sales without editorial content in 2024. Also, to entertain customers, we’re offered to publish up to 70% of entertainment content to promote our products and services, but what does this signify in concrete terms, and when should this amusement content be released? Will I have to search for funny videos all my life to entertain my clients?
Yes, it’s time to understand what we mean by entertainment content and these famous sales techniques using editorial.
As November is a very busy month for entrepreneurs and marketers who have December sales and holidays to plan, we webmasters send you all our courage! We’re ready to program all these great offers for you!
In short, I wish you to listen to good music during all your preparations, like the rock of JM Musique in the W+M office!
Thank you and see you on the Blog.
Jeff
Sources:
French article of what is a balance sheet (Qu’est-ce qu’un bilan) from BDC: https://www.bdc.ca/fr/articles-outils/boite-outils-entrepreneur/gabarits-documents-guides-affaires/glossaire/bilan.
Cr Images: W+M Services
Monthly Ticket and Editorial Theme: Under the Clouds by JM Musique
Production: W+M Services
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