Blog and Entertainment Content - Monthly Ticket - December 2024
Hello,
It’s difficult to talk about digital sales without editorial content in 2024. Also, to amuse customers, we’re told to publish up to 70% entertainment content to promote our products and services. What does this mean in concrete terms? Will we have to search for funny videos all our lives?
Let’s focus on the famous sales techniques using editorial content.
Also, the startup’s marketing column #itSAMarketingThing explains how to program and make the most of web pages and the Webmaster Ticket emphasizes the importance of web page indexing. Everything for our next campaigns to become a success!
And finally, it’s the time of the year to present the 2025 W+M Marketing Trends!
MusicScore: the framework of the 2024 fruity branding ends with cherry red. It’s hard not to listen to this rock classic while reading this edition. Meet The Runaways - Cherry Bomb.
Get the complete list of Project 12 musical topics on the YouTube channel - The Fruit List Score.
The last marketing Monthly Ticket of the year focuses on sales techniques through entertaining editorial content. Also discover W+M’s 2024 annual countdown and summary!
Vote! 2025 #MusicScores
Yes! Vote for your favoured music score of every 2025 edition of the Monthly Ticket!
Until the end of December, choose your favourite song for the last quarter!
October - November - December
Yes, there is music in the 2025 Media Kit presentation. We can also vote for the featured song of the month! Votes for the first quarter are already open!
Listen to the songs and vote in the Subscription Page!
Enjoy the #musicSpirit!
The Search for Entertainment
Once our audience has been studied, our products displayed and the basic content of our establishment designed and positioned on our digital tools, we often have to research additional entertainment content adapted to our clientele and our social communities.
Entertainment supports interest and fuels the desire to follow the daily life of our company. Examples include fundraising campaigns, activities and events, participation in local outings, training, presenting partners and related services, etc.
Editorial content can also take the form of blog posts, columns or magazines.
Of course, the current trends are in spontaneous or promulgated publications regularly including audio and video, such as a podcast and a YouTube channel. If we establish a habit in our community with publication dates, it’s pleasant for our customers to be diligent and respect the dates announced.
Plan Entertainment and Special Offers Separately
We exclude advertisements and campaigns for our products and services in our entertainment content. Instead, let’s reserve our direct offer postings for a specific and repetitive moment in our publication calendar.
Usually, we allocate in the schedule the most favourable time for interactions and sales for these direct advertisements. The purpose of entertainment content is rather like the decoration and music of a store or the magazines on a waiting table of a business, to delight the customers.
Regular Planning for Offers Often Sells
I like to get readers into the habit of announcing products. For example, posts on social media every Thursday to communicate sales and weekend specials, emails to members on the first of the month or a season review published daily of the following period.
Plus, writing and scheduling these broadcasts is easy because we always use the same template most of the time with only changing a few things.
I hope that reading this Monthly Ticket will entertain you while giving you ideas for your business campaigns. I wish you a happy holiday and New Year’s time.
Jeff Maheux
Top articles and reports of 2024
The popular publications from the Services W+M = Web plus Marketing!
Yes, year-end compilations and countdowns are popular. Here is W+M's for 2024. Can you guess the most read paper?
Let’s conclude this section with facts!
The most read Monthly Ticket is the month is: Music and Publicity - Monthly Ticket - August 2024.
The most read webmaster chronique Office News is: Organize Your Websites Platform transfer - May 24 Webmaster Column - Office News - No 5.
Egality for the most read marketing column for startups, SME and entrepreneurs. The winners are: The Reach of Your Digital communications - Column #itSAMarketingThing 5 May 24. AND Google Business Platform for entrepreneurs - Column #itSAMarketingThing 10 October 24.
Monthly Partner Advertising
W+M announces its marketing trends for 2025
The unconditional from all professional magazine, the paper on market orientations and current sales techniques is of course online!
The annual text on W+M trends is an ongoing study of the technological advancement of sales tools and their use by Internet users, consumer behavior in society and the debates in the community of entrepreneurs and website users. in Quebec.
Share and comment on everything! The Monthly of January 25 will also feature each movement, as well as tips and technical details to prepare our digital tools in anticipation of popular movements to come. ;)
The chronicle of different and low-cost marketing for startups, businesses and entrepreneurs. It’s a marketing story is told every month in the Monthly Ticket of the Marketing Blog.
Chronicle 12: Special Advertising and Web Splash Pages.
Writing the promotion for your next season requires accuracy and market research as keywords and targeted audiences. Programming these communications on the website also involves referencing and indexing requirements to be implemented. Correcting and translating isn’t always done using Google’s tool, right.
In respect of all these actions, and the time taken for each task, it’s important to take the time to publish and reproduce our communications on our professional digital tools and website. Let’s focus for this time on the Splash page.
THE SPLASH PAGE
What does a good promotion page include?
The four Marketing Mentions. The priority in the text to the 4 p’s: product, price, place and promos. Usually in order.
A simple layout. Think about something simple to program. Easy-to-understand wording. Use low weight visuals that upload in less than 1 second. Combine the branding of your promotion with the layout of the web page, so the visitors know they arrive at the right lace after clicking the link they followed. Place special, sale and discount options prominently and make sure to test the choices and promotion codes before putting them online.
Technical aspects responding to search tools (referencing). Of course, for cases where we want our web page to be offered in search engines. Consider having your new pages indexed. Here is the link to Google’s Google Search Console. All we have to do is use the request indexing function and enter the new link to our web page.
Maintain interest on the website. Offer related products, groupings, categories or tags that allow visitors to deepen their discovery of your business. Let’s try to keep the reader’s interest on the website as long as possible before offering to visit our social media or subscribe to an email membership.
We like to see comments, usage tips and order reviews from consumers at the end of a landing page on websites; instead of taking the risk of referring customers to the comments sections of platforms external to the site. This additionally helps increase the required character count of web pages with quality content, as recommended by SEO techniques.
How to Promote Our Promo
Budget: $0. There are several ways to disclose a promotion before thinking about putting a budget into a paid campaign. The first is disclosure to workers in the company. A marketing department should always let everyone in the company know about a promotion, distribute communication with the code to all departments and why not encourage disclosure on their social networks with an internal competition?
Tip: Reward subscriptions and customers. Like a discount on a future purchase, an e-book as a subscription gift or an extra item in a package offer.
Tools: Banners and pop-ups inviting subscriptions or discounts are tools to use for a global impact. Remember although we have a page dedicated to our promotion, visitors arriving via our contact page won’t see it. You should also advertise the promotion throughout the website. An invitation to visit the promotion page in our menu section or at the top of the site (Header) is also a general display option.
Read the complete column in the Marketing Article.
Office News. The chronicle of the daily digital activities on virtual sales tools published in the Monthly Tickets of the Marketing Blog.
No 12: The Indexation of Articles and Web Pages.
When a website is launched, it’s beneficial for good visitor performance to have it indexed in search engines. For a lot of news content publishers, indexing new pages, blog reports and store items is part of their procedure. Let’s find out why. Here is the webmaster column of the month.
Indexing of Pages and Articles With Search Tools
Indexing is asking the search tool to crawl our content quickly. With the number of sites appearing daily and the modifications to sites, we need to help search platforms find us a little. Sending our links to the indexing queue ensure our content will be studied before the end of time.
Google, an Essential to Index
Do you like to check the performance of your site? Do you want to index your new content published on Google to increase your viewing? You need to know the search tool console, Google Search Console.
The goal of checking statistics and wishing to optimize the speed and performance of searches from engines like Google is usually the next step after the natural referencing of a website that we launch.
Besides allowing the platform to study your page, an inspection function offers adjustments before the indexing request. Once indexed, with SEO techniques, our content greatly increases its chances of being found.
Editing of the Day, Indexing of the Day
Sending our edited content link also makes it easier to highlight our changes. Note there is a delay in the queue for studying research tools. It takes a few days.
Additionally, when we manually enter a link requesting an analysis, often the indexing will be done on other sections of the site.
Finally, it’s possible to ask Search Console to index several links in the same day, but there is also a maximum number of pages within 24 hours.
Read more
I invite you to read the full column to discover digital marketing tips that will improve the performance of your new website and visibility in search tools.
Read the complete Webmaster Column here
January 2025 – Sales and Marketing Trends
Content marketing, now associated with data insights and artificial intelligence, was a major trend in the virtual selling world of 2024.
With technological advances evolving hour by hour, what movements will come out and what announcements we must put on the agenda for next year? The month of January will keep us informed.
Annual Social Media Statistics Review: What Should You Track?
Having a social media presence is essential for any business, but how do you know if your strategy is really working? After a year of activity, it’s time to analyze the data, understand your performance, and refine your approach.
Why Analyze Your Social Media Performance Annually?
Social media platforms are constantly evolving, with changing algorithms, user behavior, and trends. An annual analysis helps you:
Measure the impact of your posts.
Understand what works (and what doesn’t).
Identify opportunities for improvement.
Adjust your strategy for the coming year.
Key Metrics to Monitor
1. Reach and Impressions
Reach: The number of unique accounts that have seen your content.
Impressions: The total number of times your content has been displayed (including multiple views by the same user).
What to watch for:
A decline may indicate that the algorithm is deprioritizing your content.
Analyze visibility peaks to determine the best posting times and content formats.
2. Engagement Rate
Total interactions (likes, shares, comments) ÷ Total impressions × 100.
What to watch for:
A low engagement rate suggests that your content isn’t resonating with your audience.
Compare engagement across different content types (videos, carousels, stories, standard posts).
3. Audience Growth and Demographics
Number of new followers and overall audience growth.
Breakdown by age, gender, location, and interests.
What to watch for:
A stagnant or declining follower count could signal issues with content or interaction.
Ensure your audience still aligns with your target market.
4. Click-Through Rate (CTR) and Conversions
CTR: Clicks on your links ÷ Total impressions.
Conversions: Actions taken on your website after a click (sign-ups, purchases, downloads).
What to watch for:
If your CTR is low, refine your calls to action.
Track conversions to assess whether social media contributes to your ROI.
Best Tools for Social Media Analysis
Facebook & Instagram Insights – In-depth analysis of post performance and audience demographics.
Twitter Analytics – Engagement and follower growth tracking.
LinkedIn Analytics – Performance tracking for posts and B2B interactions.
TikTok Analytics – Engagement measurement and visibility trends.
Google Analytics – Tracks conversions from social media visitors.
Hootsuite / Sprout Social – Centralized dashboards for multiple platforms.
Brandwatch / Socialbakers – Advanced competitor analysis and social listening tools.
How to Structure Your Annual Review
Gather data: Export statistics from all relevant platforms.
Compare with the previous year: Track changes in engagement rates, reach, and conversions.
Analyze top-performing content formats: Videos, carousels, stories, interactive posts.
Identify weaknesses and areas for improvement: Where are you losing audience? Which content types underperform?
Adjust strategy for the upcoming year: Posting frequency, content mix, community engagement tactics.
An annual review of your social media performance is critical to measuring progress and identifying areas for improvement. With the right tools and an effective methodology, you can refine your strategy and achieve better results in the coming year.
Which social media metrics do you find most valuable? Share your insights in the comments!
Writing about our sector and our profession demonstrates our knowledge of current events in our field.
In conclusion of this Monthly Tix, let us wish you success in the design of our content on digital business tools. Happy holiday season, everyone!
Thank you and see you on the Blog.
Jeff
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Monthly Ticket and Editorial Theme: Under the Clouds by JM Musique
Production: W+M Services
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