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App Yourself - Monthly Ticket - January 2024
The Monthly Ticket of January 2024 features digital marketing trends and automating enterprises with software apps. Let’s start 2024 with #devOps!
Hello,
It’s already the New Year! I wish you a very Happy 2024. I can’t wait to begin this new professional horizon for the next 12 months, which will be, on this blog, full of colours, marketers’ topics and a little of music. Here we go, marketers!
In this post, featuring the theme of the month, the applications for businesses, I reveal my digital marketing trends and present what’s new on the website since the last month. I end this ticket with a musical surprise. Yep!! Don’t scroll down already! Wait until the #demoTalkMusicArt section.
Have a great Marketing Month!
Summary
Editorial : Application in Everyday Life.
Article of the Month: DevOps; The Web Application Softwares for Businesses.
Report of the Month: 2024 Marketing Trends for Websites and Sales Tools.
Services: The Presentation of the Web plus Marketing Services.
#itSAMarketingThing Column 1: Promote a professional presentation on the virtual market and social.
The Webmaster Office News 1: The Categories and Tags of Websites and blogs.
DemoTalkMusicArt: More Music in this Mag in 2024!
Conclusion, sources and credits.
MusicScore: to accompany the grape colour of the January branding, I suggest listening to the excellent comedy band I just discovered: The Cotties - Raisins!
Application in Everyday Life
An application, or software, carry out tasks, or a group of tasks. Which entrepreneur wouldn’t be interested after this first sentence?
According to the French version of Wiki. The popular applications in businesses are office automation, word processing, spreadsheets, production management, operational management, information systems, project management, accounting and electronic document management. It’s a lot of managements, don’t you agree?
Of course, it only lists administrative programs. What about operations, building and equipment management and even human resources, appointment scheduling with clients, and productive installations? Let’s explore everything apps can do for a business in the report of the month: App Yourself.
DevOps is for all businesses
DevOps is a dynamic movement in computer engineering and a technical practice of optimized operation of a company’s operations. This IT infrastructure administration software development makes life easier for several professionals once implemented.
Thanks to an approach to optimizing operations and development, teams collaborate efficiently and cohesively. Customer management systems, for example, adapt and respond quickly to the changing and varied needs of promotion, communication, prospecting and employees search to ensure the smooth running of the business.
A DevOps pro, usually with extensive knowledge of systems management and installation and coding and business administration and commerce. This role consists of studying and optimizing at all levels the work protocols, the daily actions of employees, the forms and processes, the purchasing model and invoicing, and all the technical aspects of the company. Listening to their recommendations and making gradual changes will improve your business’s production.
App Our Businesses
When it comes to talking about application software, our imagination can run wild! In the world of programming and coding, it’s possible to do many more things than you can perhaps visualize! Getting information and making an implementation plan with a professional is an advantage.
The Web Application Softwares for Businesses
DevOps: the business and development culture approach foster collaboration between teams, leading to increased efficiency and innovation in the software development lifecycle.
Applications for Businesses
At the business and development level, applications are more active than ever! For what? They now meet a unique need for each client to optimize administrative tasks and recurring processes, while simplifying data entry and sending reports and the management of prospects and customers, the sale of products and services as well, as the after-sales service of each transaction.
In other words, applications have become personalized programs to increase efficiency and production and it’s now possible to do a large portion of the management of our business alone, with our phones.
We hear a lot lately about the importance to use technology for our development. Also, there are numerous organizations and financial aid from all sides promoting and helping in the digital shift of our businesses. Applications are good tools for automating many, often trivial, things in work habits and are a good start in a business automation process.
We must always remember that most employees will be fearful of technological change, instituting gradual changes and progressive developments can be an avenue to study in the digital 4.0 shift.
Read the complete article
2024 Marketing Trends for Websites and Sales Tools
Digital marketing, or electronic marketing, or online marketing includes all the methods and practices of selling on the Internet.
The Web plus Marketing trends are announced. Movements if the digital marketing field in the next months.
1- Including artificial intelligence (AI) in digital marketing.
2 – The Tik Tok movement and REELs.
3 – A solution for email subscriptions.
4 – Get found by search tools and register your business on business pages.
5 – Present yourself, know your business mission and its offer for society.
Last November, the HEC Montréal Digital School Agency published a post about upcoming digital trends in marketing for 2024 in the form of 7 points. I immediately noticed that the word content was present for each trend.
This content, disseminated on a referred website, associated with a presence on social and mobile to develop a transparent relationship, associated with social causes, would be a summary of the 2024 trends in the virtual market for companies in the next 12 months.
For content writers, the importance of personalizing to customers on several digital promotional platforms forces us to see the possibility of making several promotional versions of the same product, therefore finding a distribution and message publishing system as soon as possible, if you haven’t already done so. Personalization and content direction require us to be creative, because at the moment, artificial intelligence writing doesn’t yet master this very well. However, this could change very quickly in the first quarter.
Read the complete article
The trends of 2024 associated with insights from artificial intelligence of the first 2 quarters of the next year will be extremely interesting to follow. Let’s talk about it in July with the follow-up from this report. Trends 2024 - Q2.
With technological advances evolving hour by hour, virtual sales are exciting, with many new features that improve our quality of work and purchasing.
The Presentation of the Web plus Marketing Services
From the first week of January, the freelance web plus digital marketing services will be open full time. Here are the contact info.
Webmaster = web editing, writing and design
I edit the content of sites via your CMS or create sites with WordPress and Squarespace. It depends of severalsituation and companies budget.
I produce website content, images and campaigns with SEO and search engire indexation. I’m a professional webmaster since 1998. I help companies get their first website by improving the performance of the digital tools.
I’m Mr. Analysis and my reaction time to new development in digital marketing is daily, which allows my clients optional tools at the cutting edge of trends and tips.
A day in the life of a webmaster: I program contents, pictures, articles and items on websites. I create new pages and e-mail membership content. I write websites policies, conditions of use and privacy politics. I adapt websites to the Search Engine improvement (SEO) technic. Daily website performance analysis and client behaviour studies. Edit and programming check, testing and system updates.
Marketing Design = presentation of companies, products and services
And of course, the optimization according to today’s SEO techniques. I have been writing and edit digital content since 1998. I write on average more than 10,000 words, translated, in my professional activities weekly. And even more.
Coming from the Media Communications (ATM) sector, my writing must respect the principle of journalistic writing, information researched, verified and provable. This is a fundamental for me, there is no way I want to mislead people; the virtual medium can produce many harmful effects when wrong information is shared.
A day in the life of a digital writer: Reading, research articles and information, composing and publishing. I also write promotional campaigns for products and services as the sales composition, which improves the use of the material produced.
Once the material is produced, it must be adorned with visuals, slogans and natural referencing (SEO) methods that I also produce on demand according to the image dimensions of social networks and websites. I even offer music tracks of original material. As you can read, nothing is left to chance in content design and marketing promo with me.
Learn more about the W+M Agency
About This Freelancer and Marketer Guy
I am Jeff. Ancienne-Lorette native, in the Quebec area. Graduated from the Art et Technologie des medias program from CEGEP de Jonquiere, in Communications, in business launch via AARTEN, and in programming via Codeboxx. I’m a marketing and digital production professional since 1998. In Quebec city.
I help companies get their first website up and I improve the performance of existing sites.
Yes, I’m Mr. Analytics and my reaction time to new digital marketing is daily, which allows my clients to have optional and trend-cutting tools.
Follow the content of the marketing blog and participate in the articles by commenting, with respect, on the content of the site, intended for Quebec companies operating in the digital market.
Social Management = Writing, Publishing and Advertising
As a freelancer, I also manage business social media accounts and customer service in my related activities as a webmaster. I do research and various compositions. I manage targeted advertising and analyze the market. I have been running professional social media since 2005. I’m used to working with new businesses to help them build their social identity and use their first social media.
I have to admit, I’m also a big fan of social media and I use it daily in my personal life. This medium of communication didn’t exist when I did my first studies in the ’90s. I fell madly in love with Facebook, then Twitter, LinkedIn, Instagram and others, studying the sale possibilities with the arrival of each new social media. I’m innovative and want to be among the first users of each platform to take advantage of sales opportunities.
A day in the life of a Freelancer on Social: Daily, a social media manager makes publications and manages post-publication networking. I program campaigns, events and boutique products. I do market research and competition checking. I write the presentation of company accounts, CVs and folio for general information of social accounts. I have experience writing and managing multiple social media outlets at the same time.
Follow the W+M Social!
The chronicle of different and low-cost marketing for startups, businesses and entrepreneurs. It’s a marketing story is told every month in the Monthly Ticket Magazine.
The Professional Presentation on Digital Tools
Column #itSAMarketingThing 1: Promote a professional presentation on the virtual market and social.
For this first column on budget marketing, I wanted to explain how I went about promoting the presentation of the website last fall, because marketing doesn’t necessarily involve fees to present yourself virtually.
The first Professional Presentation to the public
Here is the latest video to promote the W+M Webmaster Services. In this ticket, I present to you the other side of the scene, the preparation of the promotional campaign for this professional presentation. This promotion of W+M Services was in November 2023, following the presentation of an exceptional event that I had the pleasure of working on: Le Salon Industriel de Terrebonne 2023. This announcement was intended to make my services known as a freelance webmaster heeding the success of the event.
The important thing is to have an anchor point to send readers, visitors, customers, prospects and possible employees or employers too. Although as a marketing professional with the word statistics in mind, I would tend to convince you to have an electronic redirection location, such as the reader’s landing place on a web page or a dedicated html page is ideal, a PDF document, your email address, the About page or your LinkedIn account is possible.
Also, once the text is composed, this presentation isn’t the post scheduled in advance as a simple wish of Happy Canada Day on our social networks. Our presentation and its publications need to be prepared and harmonized to create our identity. These are posts that we will encourage people to comment, share and use for the next few weeks.
Preparation of the Presentation Text
When I make a business presentation text, the first thing I do is study the target customer market, the competitors and their location(s), the key people in the media in the field (influencers are part of this category now) and the company’s display status locations. It’s my doodling moment. The result will be a sheet with a list of competitors and resources and the keywords.
I then list all the company’s displays with the dimensions of the media promo images in parentheses to produce a visual everywhere and have an image for the campaign. This list will look like this:
Website, French, English and bilingual version (1200 × 630 and 500 × 500)
Physical address, bilingual version (3 posters and 3 8 1/2 x11 cards)
Pick-up counter (business card, one French and one English format)
Product packaging - logo to be sent for printing promotional material (bags and boxes)
Envelope and sale document - logo to be provided for printing promotional material (logo with addressing)
Facebook, bilingual version (1200 × 360 publication and 2400 × 2400 profile)
Instagram, bilingual version (1080 × 1080 post and 1080 × 1920 story)
You therefore have all the places where you need to prepare, if necessary, a presentation communication, and the visual to be made with the sizes.
The W+M Presentation - Resume
Here, for this campaign, visuals without text were used for administrative documents. It was therefore necessary to harmonize the website and social media presentation publications and add this communication to sale documents and other company descriptions, to have a uniform description on all display media. Think of artist album launch campaigns, for example, a uniform image is usually used for the album, promos and tour shows. It’s the same thing for a professional image.
Here are the step by step to release and promote the presentation:
Once the type of promo to be produced has been chosen (visual, clip, press release, etc.) and the publication dates have been put on the agenda for each media, according to the publication highlight of each platform, it is time for visual production.
Wanting a text publication with a text and a second nicer promo with a video of about ten seconds, I used three jpeg images and the free creation applications (Canva, CapCut and the free Photoshop application) to edit this short video in five minutes.
At the time of publication, I had 400 unique visits to my website on the first day of the first text communications with images on social media without spending $1.
I then made text and story posts the following days by changing the profile image and banner on all media. After two weeks, I shared the video this time for the rest of the month. I also shared these posts on my personal social media.
This pitch campaign was then reproduced and adapted into a blog post on the website the following month, The X-Session.
The whole thing has generated more than 1200 plays by the end of December 2023, without spending anything on marketing or advertising yet, but only the web hosting, which is my anchor.
Network and the power of sharing on Socials
The power of sharing in our product launches shouldn’t be understated and I always suggest this before even thinking about putting a budget for promotion.
Of course, take care to choose your publication time carefully and don’t take time off right after the event, because you will have to switch quickly to networking mode once your campaign is published.
Also, do some research to find out the ways in which your information is disclosed, new apps appear daily and they’re often free at first. However, it’s important to keep up to date with technology news and trends. You can keep up to date by subscribing.
Have a great prep for your entrance in your professional field.
The Business Website Editing Column
Office News. The chronicle of the daily digital activities on virtual sales tools published in the Monthly Tickets Magazine.
The Categories and Tags of Websites and Blogs
Webmaster Column - Office News - No 1
Several adjustments have been made over the last month to the website. Attention was paid to the basic locations of the pages and the website in general, to better meet the criteria of the algorithms of the search tools, at the expense of design and personal choices. Don’t make a website for visitors first, right?
The Footer INDEX
On websites, it is important to create sections, have a branding image for each service and highlight sections in common places on the site grouping together topics. All usually put in the form of a top-of-page tab. The header of the website.
In fact, the top and bottom of web pages are important for understanding visitors and search tools.
The footer menu, which is displayed via the site structure for all pages, becomes a place of choice and putting a website map is the best option for this site, which has web pages and web articles, with two option showing.
The footer, which usually contains the company information, the terms and policies, and retention links (so the visitor can return to the site easily, like the social media links and mailing subscriptions).
Also, remember the footer is an important structure for search tools (Google, Yahoo, Bing, etc.), so its content needs to be impeccable: no mistake, no bad links, no error pages at any time.
Blog Categories and Tags
To demonstrate the extent of the library and the main topics of the blog articles, categories and tags have also been added to the footer menu for each language.
In addition, the titles of the categories and tags are the keywords of the website, which will help with SEO.
I worked a lot, and still, with article tags and categories, often editing for print media. My advice for maintaining good efficiency with these display grouping features is to keep them up to date. Remove tags and categories which are no longer used, becoming boring for the reader.
Tip: I also review the names of tags and categories annually to adjust to the new vocabulary and expression of the year. Moreover, tag change announcements are usually popular posts on socials, bringing a lot of comments.
For the reader, an effective grouping should link to a choice of several articles. The best is to have at least the next page tab showing, indicating daily activity of the tag or category. Remember also, for the reader, an empty tag equals a frustrated reader, that is simple as that.
I finish be saying empty cat or tags will decrease the reading average of your pages in your stats. So in short, you have to manage categories and tags like a public library, everything in its place and for a good reading habit and for everyone to find their book.
However, when your grouping system works, it will serve you well on the visit returns and your readers will appreciate it, besides SEO advantages. That’s why all the media in the world use them on their site.
More detail in these articles
Here are some articles about Categories and tags I recommend:
(French content) 5 conseils pour bien organiser son blog avec des tags, de La fabrique de blogs : https://lafabriquedeblogs.com/blogue/5-conseils-pour-organiser-son-blog-avec-des-tags/
What Are Blog Tags? The All-Encompassing Guide You Always Wanted, de Bluleadz.com : https://www.bluleadz.com/blog/what-are-blog-tags-and-how-to-use-them
(French content) Catégories et tags – Bien organiser l'information sur votre blog # 2, de Muriel Vandermeulen pour Écrire pour le web : https://www.ecrirepourleweb.com/categories-et-tags-bien-organiser-linformation-sur-votre-blog-2/
Find the webmaster pen in the Office picture!
#demoTalkMusicArt
#demoTalkMusicArt (DTMA) is the name of a musical project that aims to launch a first EP available on the virtual market. The whole thing is operated by Jeff Maheux, the music composer.
DTMA Reports Mission
A series of reports will be presented throughout W+M e-Magh to explain the process of monetization of music in Quebec as an independent artist and entrepreneur in the launch of an EP: Demo Talk Music Art, by Jeff Maheux.
DTMA brings together four compositions, English pop rock, lyrics and music, by Jeff Maheux. The demo versions are therefore brought back to the studio for a final, up-to-date production and the recording of vocals and harmonies.
Read the complete article
To Come in February 2024
Theme of the month: Socials.
Sales and marketing techniques will be done a lot on social media in the next few years, as the consumer movement wants. Let have a look at all the opportunities socials offer for businesses.
Since the fourth quarter of 2023, I have found professional life in Communications in general in Quebec difficult. I wish us all the best for 2024.
Meanwhile, if you like design, have a look at the report about the Media Kit branding!
Thank you,
Jeff
Cr Images: W+M Services
Monthly Ticket Theme: Under The Clouds by JM Musique
Production and Publishing: W+M Services
W+M presents articles and reports from all facets of digital marketing and website management via the 12 editions of the magazine.
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