Facebook For Businesses - Monthly Ticket - March 2025

Hello,

The month of March brings the weeks of the family activities. Lots of action to come in many homes. We’re in Quebec, aren’t we? It’s also the arrival of sunny days which marked the beginning of the year in the Roman calendar, considering March as the first month of the year at that time.

From Earth Day to International Women’s Day, not forgetting St. Patrick’s Day and spring break, there are a lot of opportunities for promotional marketing campaigns during this time of year.

A perfect moment to read this magazine! The topic of the edition is social media for business. This will help us plan our spring promotions while the weather is doing its job!

Have a bunch Marketers!

Business Presence on Social Media

Content marketing is increasingly linked to posts on social media and YouTube, influencing how consumers access their favourite products. Promotional content on social networks is essential in the marketing strategy of companies.

Website marketing combined with a digital presence is effective in the age of online commerce. This strategy is integrated into the business plan of many corporations, and content specific to their products is often better received than direct advertising.

The Magazine Dedicated to Social

This W+M edition helps us understand content marketing strategies. This method of promoting online content of our products and services to attract and build brand loyalty.

Linked to the use rather than the sale of the product or service, this professional expertise for our customers offers information, awareness or entertainment message.

It’s a corporate advertising strategy that requires planning, usually annually, of various regular publications.

Become a Source of Information

The general idea of ​​a strategy of this kind isn’t focused on the direct and explicit promotion of products or services. In contrast, content marketing requires more generic magazine-style information, which may include a blog or an in-depth feature on the company’s mission.

This can also cover daily use of products or a comment received from a service, and the benefits observed since their implementation.

By choosing key topics relevant to your target audience and readership, demonstrating thorough research, and establishing a regular reading habit, you become a trusted advisor to your audience.

Personalization of Your Path

The route we take to attract our customers isn’t the same for each company. It’s necessary to take the time to develop our campaigns according to our needs, besides reviewing what is happening in terms of competition and market reality.

Whether the path is face-to-face or virtual, business approaches are deployed, studied and improved so that the path traced becomes a busy boulevard for our clients.

Have a great month Marketers!

Jeff

The Virtual Reputation Management for Businesses

The honour and notoriety from sharing verifiable information, truthful experience and provable facts to promote a company.

How to Behave in the Media in 2025?

Be authentic by demonstrating your professional background

It is good to highlight your path, your interests and your passions in your profession. In fact, it is imperative to do so in 2025. A position of decision-making, representation and communication often requires a social media presence, a publicly displayed image or portrait and even guest appearances.

It is by observing the media of popular, respected people with a career of several decades in our fields that we can see a classic introduction, images, texts and rather serious information. A portrait that will age well. There is rarely an exposure of luxury personal possessions, rushed communications or social media slip-ups. There are even some sober biographies that include only career and study statements.

However, this type of authentic, sincere and natural presentation, demonstrating experience rather than what has been acquired, always gives better results for a profession in the long term.

We want to achieve quality writing in the presentation sections, and in professional publications on the web and social networks. Indeed, it’s essential to communicate information in a clear and engaging manner, to convey commercial messages effectively to our eClients and foster a meaningful connection with them.

Facebook for Businesses and Socials in 2025

A review of publishing trends, sale and marketing management techniques and use of business Facebook tools, the most used social network of all generations.

Although competition is fierce, the Facebook network is still the leader in the use of social platforms in 2025. The data is still impressive, according to recent information from Metricool from last January:

• Users = more than 3 billion per month.

• Languages ​​used = English 56%…, French 4.9%.

• Devices: 84.5% mobile only, 14.3% desktop and mobile, 1.2% desktop only.

Facebook is the third most popular site, behind Google and YouTube respectively. It’s therefore favourable, if the audience is ready, to display our companies there.

Diversified According to Generations

This data itself helps answer the question of the relevance of using Facebook in our business strategies. However, it’s important to adapt our publications to our readers according to their use of the platform. This is perhaps what makes the distinction between a profitable campaign and a forgotten publication.

Because still according to statistics, each generation of users uses the platform differently. We should therefore talk to them and offer them our products and services in a personalized way. It’s true that a young professional doesn’t use the platform like a retired person, although both may consume the same products.

This report is interesting and promising, isn’t it?

Read the Exclusive Report

Let’s talk on Social Soon

The Music Reports are a presentation of audio production Partner JM Musique.

Listen to Credits 25 from JM Musique

In 2025, the partnership association of JM Musique musical production and W+M digital marketing services promises you a report on a new track for each edition of W+M Monthly Ticket.

On the occasion of the 25th anniversary of the writing of the play Credits, a new version is revealed! Listen to Credits 25, an instrumental rock piece that grooves.

The chronicle of digital marketing for startups, businesses and entrepreneurs. It’s a marketing story is told every month in the Monthly Ticket Magazine. 

Chronique #itSAMarketingThing 15: The legal content of social media advertisements.

The General and Legal Content of Digital Tools

When you’re the administrator of professional digital tools, you must manage the display of general and legal information. Our website, social media and apps should also include the company details the public expects to find as a merchant or service business.

On a website, in the form of policy, the governance is clear. But in the display of our social media, few offer the option of an about page or company history or various policies. Contact pages and details are usually not malleable. We must therefore use our imagination in publications to communicate our words while respecting the laws.

Ads on social media must also honour merchants’ display and laws. Here is a list of things that aren’t permitted to be published to offer our products and services.

This column concerns advertising of products that aren’t intended for children under 13 years of age. If your merchandise is in the kids’ category, refer instead to the guide to follow by the Consumer Protection Office available on their website.

The Price to Display in the Ads

Besides the GST and QST taxes that may appear during payment, it’s necessary to display our total prices, all additional costs included in commercial communications and advertising. The display of a price without taxes must mention the subsequent costs that the consumer will pay and the total amount, which must be highlighted. The amounts to be mentioned in offers are usually file opening fees, administrative contributions or an expense associated with the purchase for use of the product. More details for certain products (a car, electronic devices, a deposit fee or event or concert tickets) in this article from the Office de la protection des consommateurs du Québec.

Clear Advertisements That Aren’t Misleading

According to consumer protection, it isn’t allowed to make dubious promotions or avoid stating an obvious fact about the product or service. The best example I always give would be to advertise adult toys or dolls without specifying clearly that they’re for adults over 18! That should be avoided, even as a joke.

It isn’t allowed to hide facts (we only have to think of a vehicle sale or a two for one offer with unmentioned conditions).

Don’t Tell Misleading Facts

It isn’t possible to make statements in an advertisement that aren’t true or inferred without foundation. As we can’t give ourselves a professional title, claim to be a lawyer or doctor or indicate false satisfaction percentages without a survey or proof, we must also not make people believe things that aren’t true, defects that clients don’t need to know, or talk about a study by modifying reality to our advantage.

Don’t Say False Cost Prices or Discounts

To inflate a discount by reducing the cost price, it isn’t permitted to announce an incorrect price of the cost of the purchase. For example, in an end-of-season sale, it isn’t allowed to mention that everything is 50% off if the display includes half of the items which are in reality 30% of the cost price announced on the web. Especially in 2025, when more than half of our consumers visit our digital tools before coming to the store. For this store, you must then advertise from 50% off on the display, or make one section at 50% and the other at 30%.

In closing or second-hand sales, it isn’t permitted to mention a false value or a discount to the cost price of $100 when the item is worth $80, for example.

Use of Bad Visuals or Misleading Images

And we end up with the visual or video portion of a promotion or ad. Of course, it isn’t allowed to advertise a product with a misleading image, a standard option promo showing a luxury vehicle, or to present leather furniture without specifying that it’s made of plastic or the size of a doll’s house bed.

The Gerenal Information on Social Media

Budget: $0. Although business social media allows us to personalize our teams, our products and services and our daily activities, there are sections of our social platforms that we must complete with great precision and accuracy with SEO and keywords related to our field.

Consider including as much general information as possible on your business in all the spaces offered in the “About” sections of your social media. Take advantage of every text area, and the photo and video possibilities available, by integrating a relevant action link to your site, or to the purchase page for your products and services. Sometimes a QR code embedded in an image can be a wonderful and very effective tool for many of your customers.

Tips: Social media postings should represent a real chance to reach a potential customer effectively, while offering them the opportunity to make a purchase in just a few clicks.

For example, the profile picture of a business page on Facebook should include a descriptive text of our enterprise and a possibility of an action. By adding a link to our service on our website, we ensure and encourage a contact, or even a deal in just a few seconds!

Finally, the administrative content we share on your social media and other digital tools must be up to date and written with appropriate and professional vocabulary, with the SEO techniques. Consider indicating changes to your opening hours or removing a product that is no longer available.

Tools: As with your website, social media must feature our brand image, our logo in the visuals and our lettering style. Harmonizing the image of our digital tools will only strengthen your brand. Canvas’s free design tool is useful.

Let’s conclude by remembering each company is responsible for the words and actions of its representatives, its employees and its design and marketing creators. If in doubt about the validity of your campaign, it’s best to check with someone who has the knowledge to attest to the legality of your promo.

Read #itSAMarketingThing

Access all the Columns here!

Thank you for your interest in this edition of the Magazine dedicated to improving our corporate presence on social media.

While having as its mission the purchase or use of the company’s service, the examples of content disclosure are numerous. Here is a list of the main means of distribution:

• Publish articles on news websites in your field or magazines

• Produce a video series

• Start uploading podcasts

• Promote articles in social media with a marketing campaign adapted for each social network

• Distribute presentation materials, white papers, studies and reports

• Have a press gallery and release press releases to the media

• Use content syndication platforms

These W+M reports from the Writing Tag of the blog will help you to produce quality content.

Thank you, see you in the next 1st of the Month.

Jeff

Sources:

• Section Prix et rabais from the Office de la protection du consommateur, article Annonce d’un prix tout inclus : https://www.opc.gouv.qc.ca/commercant/pratique-commerce/prix-rabais/tout-inclus/.

• French article Responsabilités en matière de protection des renseignements personnels dans une entreprise, by the Commission d'accès à l'information, at https://www.cqcd.org/blogue/responsabilites-en-matiere-de-protection-des-renseignements-personnels-dans-une-entreprise/.

• Digital Marketing Section of BDC : Comment attirer la clientèle grâce au marketing de contenu at https://www.bdc.ca/fr/articles-outils/marketing-ventes-exportation/marketing/attirer-clients-avec-contenu.

• Article in French Chiffres Facebook : les infos clés en 2025, from Metricool.com.
  

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