The W+M Magazine First Anniversary Review
A look at the articles and reports from all facets of digital marketing in the 12 editions of the virtual mag.
Good morning,
Whether we publish a daily newspaper, a periodical or a rolling communication, it is always nice to present an annual review of our writings. The end-of-year issues, both in terms of news and entertainment, are regularly appreciated by admirers.
W+M offers a look back at the launch year. A first birthday gift. Here is the Monthly Marketers review. It covers all areas related to digital marketing.
MusicScore: for this reading, I recommend listening to Magazine from the band Heart.
Listen to the MusicScores complete list on YouTube! Enjoy the Music at Work!
Preface and Presentation
It was in November 2023. The announcement of a monthly publication about digital marketing and website management for startups and SMEs.
The concept is simple, writing weekly virtual reports and articles about marketing and websites and resume them all in a monthly e-mag.
The W+M Agency and website weren’t created yet. The first 3 editions of the Monthly Ticket were published on the website/portfolio jeffmaheux.com. Since April 24, all have been transferred on the site webPlusMarketing.com.
TBT’s
Nov 23 (Quebec City) - StreetStyle, the making of a professional presentation of a Freelance Webmaster.
The return of Jeff's monthly ticket! Here is November 2023 where we are talking about web campaign, online store and 2024 projects.
Info about the editor 2018 (Montreal) - Professional Change and The Start of Full-time Self-Employment.
The report on the first months of full-time independent work of a website editor and producer of digital marketing campaigns.
W+M Design
12 months - 12 colours
In December 2023, the new colors and design of a blog and its Monthly tickets were revealed.
The tags launch the promotional campaign on social and announce the first issue in January 2024.
Upcoming topics and themes concern creators and users of digital tools and business websites. Without forgetting the artisans, self-employed workers and freelancers in the communications, media and marketing fields who use digital technology and all related management tools to earn their living.
This is the publication of the first media kit. An article presents Project 12 and the Monthly Ticket of web and marketing content.
The invitations are distributed in all communications tools, which are created throughout the month.
Project 12 presents the brand image and the virtual magazine Le Mensuel - the Monthly Ticket. The article also introduces the ad buying service and printable materials from the 2024 W+M Media Kit.
Not to forget the MusicScore Youtube Playlist!
A fruity Song for each branding Color of the Monthly Tix
Raisins - Green apple - Peach - Menthos - Watermelon - Citrus Ice Tea - Chocolate - Orange - Banana - Cherry - Blackberry - Blueberry
12 months, 12 colours, and 12 songs. It all Makes Sense!
Now is the time to begin this review which will run from January to December 2024.
W+M hopes you find useful information about digital marketing. These elements could significantly contribute to increasing your presence on the web and thus your sales.
In addition, several tips and tricks will help you optimize your service and your online business, while improving the performance of your projects and promotions to surpass your objectives.
Thank you Marketers!
W+M e-Magazine First Anniversary Review
App Yourself - Monthly Ticket - January 2024
In this first edition, W+M offers an in-depth look at the topic of programmable applications for business, and we offer helpful tips on automation that can make business processes easier. The digital marketing trends article describes what’s new for websites and the music report presents the #demoTalkMusicArt EP project!
Articles & Reports 01-24
The web application softwares for businesses.
2024 Marketing Trends for Websites and Sales Tools.
The Musical Project of an artist entrepreneur.
In conclusion of the January ticket, some musical notes from #demoTalkMusicArt, the musical project and the publication of reports on music production through to marketing.
The purple editorial
Everyday applications.
An application is a program that executes tasks or a set of tasks. Isn’t this practical for all businesses?
According to Wiki, popular applications in businesses are office automation, word processing, spreadsheets, production management, operational management, information systems, project management, accounting and electronic document management.
And we're mostly just talking about bureaucracy here. What about operations, building and equipment administration and even human resources management, appointment scheduling and installation?
This month's topic article explains everything that applications can do for businesses, something I have seen myself over the last 3 years working in the industrial and manufacturing field through teams the organization of events.
Socials - Monthly Ticket - February 2024
Hello Social fans! The edition features reports on the introduction of social media for startups and launching businesses. Management and projection tips that will bring success and prosperity to your entrepreneurial project using social media.
Articles & Reports 02-24
Starting The First Social For Businesses.
The Management of Professional Social Media.
Content marketing offered by social media
With the trends in the use of content marketing and the greater consultation of comments and opinions of consumers in the virtual market, it was normal to discuss the use of social in our methods of brand representation from the second edition of the eMag.
For many, good use of networks is directly associated with sales figures. This is an avenue to take for many new businesses without significant financial resources.
The rosé introduction
For several weeks I have been patiently waiting to start writing this monthly magazine dedicated to corporate social issues. Because although I am a webmaster, my profession has always been tinged with the implementation of social networks on digital tools, which I would then have to manage, often being the only one who understood the functioning of the application and the social media, all by having skills in communications and media.
This is how, from implementation to implementation, I learned the use of several social networks and their proper use at the time of launch by working for and with new companies, producers of events, shows, tours and even sports teams and international marquee events! #networkAdmission90, Mtl.
I am very proud of these reports on the introduction of social media for startups and upcoming SMEs and businesses. I hope that your reading will bring success and prosperity to your entrepreneurial project using social media and do not hesitate to comment on your experiences.
Policies - Monthly Ticket - March 2024
The month of the review of policies and information to be disclosed in e-commerce for businesses. Whether your site displays articles, sells products, has a subscription and data collection system, every company, even self-employed workers, must respect Quebec e-commerce and online confidentiality policies.
This edition introduces the Press and Media section on websites with programing tips in the Office News paper. It also features a follow up from the previous edition about social businesses and the popularity on social platforms.
Articles & Reports 03-24
Web Policies for Display Sites and Blogs.
Sites with a Mailing List and Contact Forms.
Site Offering Service With Contract Billing.
Website Policies – Display Site and Blog
In the process of creating a blog, where we publish articles and for which we open a reader comment option, the time comes to put online a usage policy which will regulate the behavior to be adopted when publishing the blog. reader comment, as well as third party content disclaimers and the elements that protect the content of our websites and their limitations of liability.
Track by Track, the songs from the next EP. Music Reports from JM Musique - Demo Talk Music Art No 2 - #demoTalkMusicArt.
The spring editorial
The month of March, daylight saving time and the start of spring. It is also the period of major cleaning, including the virtual bedroom of politicians, which often gets dusty. It must be said that in Quebec, several reasons have pushed companies to review their policies over the last two years, from confidentiality to cybersecurity.
This is why the month of March of the marketing blog is dedicated to web documents and policies, in order to make, or at least prepare, your web tools with quality documents to protect all users, including the publishing company and its employees.
This month's article offers you ideas for a Privacy Policy, user instructions (general conditions), a Cookie Warning Policy for analysis purposes and the notion of non-responsibility during readers' comments. and third-party editors.
Game time, cause webmasters can play too ;)
Did you find all the pencils in the introductory image of each W+M webmaster column?
Let it loose, access the Offices News here.
Enjoy! Done with #familySpirit!
Client’s Relation - Monthly Ticket - April 2024
Providing the best possible service to our clients, with whom we choose to collaborate, will always make the biggest difference, regardless of our profession. Additionally, today’s modern applications and software help us designing beautiful presentation and materials that can impress our customers and foster successful business relationships in the future.
Articles & Reports 04-24
The Content Direction Document - Media kit from W+M Services.
Your Sales Journey - The Sales Documentation - Products and Services.
Long-Term Relationship – The Partnership Document.
April édito
Although a corporate website and social media help to recognize the brand image, products and services and various aspects of our company, the fact remains it’s necessary to take the lead and undertake research for prospects, partners and professional relationships.
Yes, for most of us, not everyone knows us. You have to prepare yourself and undertake a process that I call dissecting your sales path to create effective documentation to help us make ourselves known and sell our products and services. Additionally, well-constructed and efficiently distributed documentation will only benefit your reputation, your market establishment and your reach. If the documentation is well designed, of course!
Websites and CMS - Monthly Ticket - May 2024
The edition highlights websites and site management systems (CMS). The Monthly Peach Tix explains the management and the pros and cons of the two types of sites: programmed sites or WordPress templates. We’re talking about backEnd, what is behind the site and no one sees. Where webmasters work. Not to forget the reach of media and digital tools and the process to put a site online.
Articles & Reports 05-24
The Webmaster Profession of Website Editing.
10 website update checks and audits.
W+M Services logo - A raspberry story. Topo Design.
Before making the decision of the website to put online for a first business, either to work with a programmer who will create a custom site, or take the whole thing in hand or work with a web editor on a pre-programmed site hosted on a platform, knowing the operations to manage the site after the release will guide the decision.
The webmaster experience
There are several ways, and reasons, and budgets, and situations that explain the management of a professional website. However, different technical aspects and content layout methods must be carried out to ensure professional quality of the digital tool for visitors and to satisfy the capricious algorithms of search engines.
Understanding what is necessary on the administrative side and the daily operation of the website, the experience and technical knowledge needed will help entrepreneurs in the choice of their virtual tool. Thinking in the long term is a good option for first websites. Perhaps your first business site would be better on a WordPress template. So as many merchants, you get used to the management tasks of the first two years of your company. Then, decide if a move on a personalized and sophisticated site is still an option.
Paid Advertising - Monthly Ticket - June 2024
The End of School Ticket highlights paid advertising, an essential in business digital marketing strategies today. In addition to networking, every business will inevitably have to use the services of paid advertising campaigns at one point or another in its existence and development.
Also, the Yellow edition features The Marketing Column providing a continuous and interesting update on the new lives of our popular web content, thereby engaging an even wider audience.
Articles & Reports 06-24
The SEA Article on Paid Ads and Search Tools.
Everything about Search Engine Optimization SEO.
When we register a company in the pages dedicated to businesses of search tools (Google, Yahoo, Bing), in addition to disclosing our startup in local businesses, it is possible for us to do promotion, i.e. advertising which in the field is called paid referencing (called in English SEA, for Search Engine Advertising).
Currently, Google offers the most popular web search system. The platform presents us with the search results for paid advertising ads as a priority, depending on the search words used.
Promotion budgets
I was lucky enough, when I started my entrepreneurial research process, to see an advertisement for business launch training. This training allowed me to avoid a major error in my business launch: the adequate promotion budget on all promotional aspects, both the physical representation of the company through documents, gadgets and commendable advertisements, as well as the electronic representation, with the tools for creating documentation, the website, the production of visuals and the programming time, which must be calculated in the expenses.
Yes, I was going to put the entire budget into digital promotion, completely forgetting the physical needs for networking, prospecting meetings and demonstration material during sales pitches. An important aspect in a launch budget, isn't it?
My moral, in the business plan and launch preparation, you must plan a campaign budget at the virtual level, just as you prepare administrative documents and a brand identity (branding) with logo and colors to present your business in a physical way or by thinking that one should not only use digital marketing to promote a business, but all facets of communication and advertising.
Place your Ad in a report or become a Monthly Ticket Partner.
Working @ Home - Monthly Ticket - July 2024
The July edition highlights working from home and organizing a suitable workspace. A popular topic for self-employed people. Yes, I had the song Music @ Work by the excellent The Tragically Hip in my head during this period.
When establishing the new location and choice of W+M workspace in early 2024, research into a suitable home office area was carried out, resulting in this report!
Finally, find at the end of the edition, the marketing column about the Facebook and Instagram business pages, and the webmaster's section concerns budgetary preparation and the annual expenses to be expected for putting a first one online. website.
Articles & Reports 07-24
The tyro with small arms, his back straight at the office.
TBT Professional change - The start of full-time self-employment.
The beginning of what is now W+M
Yearly, the month of July coincides with the anniversary of the registration and preparation for a return to school which is the beginning of the history of W+M, now 7 years ago.
Here is the souvenir report about my beginnings as a freelance webmaster. I was then in full-time self-employed mode, while operating a virtual men’s clothing distribution store that had already been in operation for over a year. This report provides an overview of the reality of launching a business in Quebec and the pace of life of an entrepreneur.
In this article I also talk about AARTEN, the professional training followed at the time for business launches. This report now includes up-to-date contact details to guide you to the current educational establishment, Artopole – Maison d’entrepreneuriat artistique.
New Summer 2024 - New audio production partnership with W+M Services
Your attention please!
Here is the new musical theme
from W+M Virtual Magazine
A presentation of the new annual partner JM Musique, audio production house
Music and Advertising - Monthly Ticket - August 2024
The musical edition features the arrival of annual musical partner JM Musique! It presents the song Under the Clouds, an original piece composed by Jeff Maheux, which was chosen as the musical theme of W+M Magazine.
The report on the making of, from the composition to the studio of the song, was the article that had the most reach and is in the top 3 popular W+M publications of 2024. The promotional campaign for this report was seen by more than 100,000 people since August 2024. It’s for this reason that regular music content has been added to the magazine’s content direction for 2025.
Articles & Reports 08-24
Presentation of the Musical Theme from W+M E-Magazine: Under the Clouds.
2024 Digital Marketing Trends Study - Q2 Follow Up!
The musical theme that makes the difference
The choice to use a song for the theme of the W+M e-magazine was made naturally. We needed music with a good rhythm and instrumentation that was not complex, to keep the possibility of adding a spoken voice during possible promotions without knowing whether it would be male or female. So there was no need for brass in the song or imposing keyboard arrangements.
Of course, there are several editions of the frame: a 10-second track (for radio news and ads), 15-second track (radio and TV ads becoming more and more common, and Reels), 30-second ( radio and TV advertisements in normal rotation, and for use at the end of a program or closing video for credits), one minute (for long clips on social media and also serving as a frame on advertisements or reports) and a final track of more than 3 minutes, i.e. the complete song as an instrumental for all other future uses.
This is a total of 5 versions of musical tracks produced by JM Musique that you will have the opportunity to hear for the main W+M advertisements, network messages and YouTube, without forgetting the creation of the intro for each edition of the magazine.
Back to School Marketing - Monthly Ticket - September 2024
In September, Le Mensuel de marketing looks at the preparation of fall and holiday campaigns. So, are they back to school yet?
Here is the September class plan:
Marketing column for startups and SMEs: planning annual publications.
Chronicle on publishing corporate websites: web practice for good customer management. Take the lead!
Visual report: the W+M Services 2025 media kit and the creation of images for the year. 48 images in 3 hours. Beat that score!
Happy class Marketers!
Articles & Reports 09-24
2025 Media Kit of the W+M Virtual Magazine.
Project 12 is Revealed - Behind the Web Design.
Finally back to school!
Our world of marketing, communications and media, we always live 6–8 months in advance. While writing these lines, the final touches in the preparation of the content direction of e mag W+M have been put in place and the visual for the next year revealed. The 2025 media kit has just been programmed on the website and an article has appeared, like any good season to launch or the announcement of a new tour of shows for sale.
I wouldn’t go so far as to say that I listen to Christmas music when I create the visuals for the holiday editions in the summer, although sometimes I miss It's Time!!! like the Mariah Carey’s Xmas song when I reveal a test!
I’m taking advantage of this back-to-school editorial to remind us, self-employed workers and business start-ups and SMEs, to take care of ourselves, both our bodies and our morale. And, not just for this busy time of year, but all the time!
Search Tools and SEO - Monthly Ticket - October 2024
Understanding search tools is important for attracting visitors to websites. You need to know these details to program our pages properly. The month of October offers a summary of the search for websites by users and the referencing of our virtual tools.
To understand these search engines, and use them effectively, we take an in-depth look at the most popular and commonly used tool: Google. This way, our site will be completely up to date for the holiday period and to make the most of the end-of-year opportunities that present themselves.
Articles & Reports 10-24
The Effects of Natural Referencing A Website.
Understanding Google and Other Website Search Tools.
SEO also helps local businesses grow and prosper. When we take our situation as an example, it’s obvious that there are many needs that are met by businesses close to where we live or work. The choice of professional services, making appointments, gym memberships and lunch options are all decided based on our daily lifestyle habits, family availability, and traffic hours. This dynamic fosters a strong bond between consumers and local businesses, which truly enriches our community.
Although supermarkets and the ease of virtual shopping have a significant and growing place in the distribution of our products and services, it’s important to always keep a visible and accessible place in our strategies and promotions for our local customers. This clientele, who sometimes travels three additional street corners to enter our business, often does so for reasons, such as the fact that we accept, without reservation, well-trained dogs, for example.
Developing a local and proximity market is a new and important reason to use the business display service offered by a search tool, with the aim of significantly increasing visits to a website. This approach not only attracts more customers, but also improves the company’s visibility within its community.
Stats and Analysis - Monthly Ticket - November 2024
The November edition offers an in-depth tour of the essential web analytics and statistics to use to conduct an effective and comprehensive annual data audit.
The edition also features regular editing and publishing which helps in increasing website visits.
Articles & Reports 11-24
Preparation and Writing of A Monthly Column.
Desert - Official Visualizer is on YouTube! Report 3 of the #demoTaklMusicArt serie.
Although it’s good to check the statistics of digital tools daily, it’s also critical to take the time to analyze the annual data to have an accurate and complete idea of the future direction, based on rigorously collected data. This in-depth analysis can provide valuable insights to guide future decisions.
Learning from the past for a better future, you will say, well, the study of statistics is exactly that, namely accurately predicting the future of the company. By analyzing trends and historical data, we can better understand market movements and anticipate customer needs, which helps us make informed decisions for business development and growth.
Entertainment - Monthly Ticket - December 2024
Entertainment content supports interest and fuels the desire to follow the daily life of our company. Examples include creative fundraising campaigns, engaging activities and memorable events, participation in enriching local outings, taking continuing education within our team, or even introducing strategic partners and related services that improve our offer, etc.
Articles & Reports 12-24
2025 Marketing Trends for Websites and Sales Tools.
Top 20 of the Year! Popular articles and posts of 2024.
Discover in the December edition The Most Popular W+M report of the year, the popular website Office News paper and the digital marketing section, #itSAMarketingThing that showed the most interest!
Conclusion
This review of the first year of the publication of the W+M Services Monthly concludes with a general reach of more than 118,150 marketers in Canada, mainly from Quebec. For 10 visitors, the average French reading is 60%. Of these visitors, an average of 7.5 web pages are viewed for an average of 2:53 minutes each.
W+M Facts: Did you know that the average reading time for French-speaking articles is always longer than the English-speaking version? Yes in 2024, articles in French have an average of 3:02 minutes while English articles have 2:46. You can view the statistics here.
Thank you for your annual participation, we’ll see you again in a few seconds to start the second year!
Best,
Jeff
Cr Images: Services W+M
Music Theme: Under the Clouds, JM Musique
Production: Services W+M
Place your ad in a report or become a Monthly Ticket Partner.
Other Blog articles
The Music Track of JM Musique
Partner and Audio Producer of all design, creation and promo from the W+M Services!
Websites - creation, management and design
I edit the content of existing sites via CMS in addition to creating sites with WordPress and Squarespace. I have been producing website content as a webmaster since 1998.
I help companies get their first website up and I improve the performance of existing sites.
Yes, I’m Mr. Analytics and my reaction time to new digital marketing is daily, which allows my clients to have optional and trend-cutting tools.
Follow the content of the marketing blog and participate in the articles by commenting, with respect, on the content of the site, intended for Quebec companies operating in the digital market.
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